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International Product Launch
C/M/64. International Product launch. Glen Sporran premium single malt whisky to Greece
- WORDS:
- 2500
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This paper outlines the launch of Glen Sporran premium single malt whisky to Greece. Report consists of several sections: introduction to the product, justification of the market, PEST analysis, analysis of competition, SWOT analysis of Glen Sporran, Marketing objectives, segmentation, targeting, positioning, mode of foreign market entry is suggested, Marketing Mix and promotional activities are identified.
KEYWORDS: international, product, launch, glen, sporran, premium, single, malt, whisky, greece,
Other Papers On: Glen Sporran
Other Papers On: International Product Launch
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