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International Product Launch
C/M/406. Role of Culture in Launching Contraceptives
- WORDS:
- 3200
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The aim of this report is to analyze the effect of culture on the operations of launching a product in two culturally different geographical areas. In order to achieve this aim, the researcher has used Diane-35 a new contraceptive as the product that needs to be launched in two culturally different markets of India and the UK.
KEYWORDS: Marketing, Marketing Mix, Culture, India, UK, Pharmaceutical Industry, Product Launch,
Other Papers On: International Product Launch
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