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International Product Launch
C/M/243. AM beverage Ltd., new drink product launch in the UK market
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This paper analyses the environmental factors affecting the UK Ready to drink sector of the alcohol industry and present arguments for or against the product launch by AM Beverages Ltd. With the application of PESTEL framework, the external environment factors were evaluated and conclusion made about the feasibility of the product launch in the UK. The second part of the paper performs design of marketing plan for the launch of the drink product. This plan includes marketing objective, segmentation, targeting and positioning and product, price, place and promotion (5Ps framework) analysis.
KEYWORDS: am, beverage, ltd, drink, product, launch, uk, market,
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Thank you for the fabulous service and a great paper to help with the interview!Abbey
