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International Product Launch
C/M/1347. Analysis of Greek market for Nestlé's Aero chocolate bar
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the intention of Nestlé to introduce their Aero milk chocolate bar in Greece describing the background of the company and their product, conducting PEST analysis of Greece, analysing the Greek confectionery market with its competitors and buyers, and making recommendations about the market entry strategy for Aero.
KEYWORDS: Aero chocolate, Greek confectionary market, market entry, Nestlé, PEST, competitor analysis,
Other Papers On: Nestle
Other Papers On: Market Research
Other Papers On: International Product Launch
Other Papers On: PEST Analysis
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