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International Product Launch
C/M/1311. Clairsonic product launch in Australia
- WORDS:
- 1400
- ADD-ONS:
- 14 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the options for the launch of Body Shop’s Clairsonic skin cleanser in the Australian market. Economic and geopolitical background of Australia is described, its organisational culture is characterised, recommendations for Clairsonic are suggested with regard to HRM policies. A 14 slide presentation of the paper is provided in a separate file. Presentation notes containing slide descriptions are included in the Appendix.
KEYWORDS: Australia, economic indicators, organisational culture, new product launch, Clairsonic, Body Shop,
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