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International Product Launch

C/B/4073. An examination of the launch of the Nintendo Wii in India

WORDS:
2900
DATE:
2011
PRICE:
29.99 GBP

This paper examines the launch of the Nintendo Wii in India, and begins by presenting the background to the organisation, product, and Indian console game market. This is followed by a detailed PEST analysis of the Indian external environment. The results from the analysis are used to form conclusions.

 

KEYWORDS: Nintendo Wii, product launch, India, Indian console game market, game industry, PEST,

 
Other Papers On: PEST Analysis
Other Papers On: Nintendo Co., Ltd