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International Product Launch
C/B/1087. Case Study of Smart Car
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper presents a case study of Smart car manufactured by MCC, a subsidiary of Daimler-Benz. Analysis of value, image, process and implementation (VIPI) is conducted, a launching strategy for the Smart Car in the USA is advised, suggestions are made about the target customer base for the USA automotive market.
KEYWORDS: Smart Car, VIPI analysis, product innovation, launching strategy, USA automotive mark,
Other Papers On: DaimlerChrysler
Other Papers On: International Product Launch
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