Browse our collection of papers in
International Marketing
C/M/1423. Penetration of Bebeco nursery goods to Saudi Arabia: issues of standardisation
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the plan of the UK-based nursery goods company Bebeco to expand their business to Saudi Arabia (SA) discussing the company’s background and the trends that can effect their performance, addressing the issue of standardisation and adaptation to the foreign market environment, analysing standardization along the lines of the marketing mix model, and suggesting recommendations about Bebeco’s entry of the SA market.
KEYWORDS: nursery goods, Bebeco, entry to Saudi Arabia, marketing mix, International marketing, standardisation,
C/M/1373. Proposal. Marketing Strategies of International Luxury Fashion Retailers in Russia
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper presents a dissertation proposal to investigate the marketing strategies used by luxury fashion retailers in Russia. The research questions are outlined, a brief review of literature on international marketing of luxury brands is presented, the design of the proposed research is described, related ethical issues are addressed, the time scale of the work is indicated.
KEYWORDS: Proposal, Marketing Strategies of International Luxury Fashion Retailers in Russia, Internationalisation,
C/M/1372. Marketing Mix strategies of METRO Group
- WORDS:
- 4350
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the strategic expansion of the Metro Group to the UK providing the company’s background with the focus on METRO/MAKRO Cash & Carry, analyzing the current marketing mix strategies of MAKRO, and investigating the perception and behaviour of British customers towards MAKRO using a case study based on the primary data obtained from questionnaires. Recommendations are suggested to the company management regarding their marketing mix strategies in UK.
KEYWORDS: METRO, marketing mix, MAKRO, consumer behaviour, marketing strategy,
S/M/539. Globalisation, localisation and glocalisation in terms of international marketing strategy
- WORDS:
- 1900
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concepts of “globalisation”, “localisation” and “glocalisation” with regard to the respective strategies of international marketing. Each strategic paradigm is analysed arguing whether a true local or global strategy can be implemented in contemporary markets over the world.
KEYWORDS: globalisation, localisation, glocalisation, international marketing,
C/M/1337. Impact of Culture on Consumer Behaviour
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the impact of culture on consumer behaviour reviewing definitions of culture and discussing cultural traits relevant to purchase behaviour, i.e. the language and word-of-mouth advertising, symbols and non-verbal signs in advertising, rituals and traditions related to consumer behaviour, cultural aspects of the marketing mix 4Ps, etc. The importance of cultural insights for marketers is highlighted.
KEYWORDS: Consumer Behaviour, Culture, Marketing, Advertising,
C/M/1336. What is the impact of national culture and sub – cultures on consumer behaviour? How can marketers apply the lessons learned from academic study of culture and consumer behaviour to their marketing campaigns?
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the impact of culture on consumer behaviour reviewing definitions of culture and discussing cultural traits relevant to purchase behaviour, i.e. the language and word-of-mouth advertising, symbols and non-verbal signs in advertising, rituals and traditions related to consumer behaviour, cultural aspects of the marketing mix 4Ps, etc. The importance of cultural insights for marketers is highlighted.
KEYWORDS: Consumer Behaviour, Culture, Marketing, Advertising,
C/B/2116. Analysis of Chinese Target Market Environment for Sainsbury's
- WORDS:
- 2400
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the features of China as a potential market for Sainsbury’s, the UK leading grocery retailer. Analysis of the company is conducted using the SWOT model, PESTEL analysis of the Chinese market is performed, the cultural features of the country are described using Hofstede’s model. Recommendations are suggested about the best target market and the ways of meeting Chinese customer demands.
KEYWORDS: Sainsbury’s China, Target Market, SWOT, PESTLE, Hofstede, cultural differences,
C/M/1310. Marketing plan for Fentimans soft drinks in Sweden
- WORDS:
- 6600
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper offers a marketing plan for the launch of soft drinks in Sweden by the UK company Fentiman. The plan includes product description, analysis of the Swedish target market, competitor analysis, SWOT analysis of Fentimans’ products, development of the marketing mix strategy, etc.
KEYWORDS: Marketing plan, Fentimans, soft drinks, Sweden, SWOT, marketing mix, competitor analysis,
C/M/1304. Marketing plan for Thorntons' expansion to Latin America
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper reports on the development of a marketing plan for the entry of Thorntons chocolates into the South American market, namely, to Venezuela and Peru. The market position of the company is analyzed using the models of SWOT, PESTEL, Porter’s Five Forces, marketing mix, etc. Marketing rout for Thorntons in Latin America are examined.
KEYWORDS: International marketing, SWOT, PESTEL, Porter’s Five Forces, Value chain, Marketing mix, Thorntons, chocolate,
C/M/1296. Does Internet integrate the world into global market? Case study of Amazon's international marketing
- WORDS:
- 3800
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper offers a case study of Amazon.com seeking to examine the scope of global Internet marketing and arguing whether the world has become more interdependent. Factors that prevent integration of states into a merged global market are identified.
KEYWORDS: Internet marketing, online sopping, international marketing, Amazon,
S/M/524. Global Wine Wars: Marketing French Wine in UK
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the global wine market examining the challenges faced by the traditional wine producers by new entrants. SLEPT (PESTL) and SWOT analysis of the wine industry is conducted, international marketing strategies for French wine growers in the UK market are considered discussing the competition within the market.
KEYWORDS: Wine Wars, French wine, UK wine market, SLEPT, SWOT,
C/M/1279. Dissertation. Marketing Strategies for Kiehl's Cosmetics in Singapore
- WORDS:
- 7250
- DATE:
- 2009
- PRICE:
- 79.99 GBP
The dissertation examines the behaviour, perceptions and attitudes of customers in Singapore towards the US grooming brand Kiehl of the L’Oreal cosmetic group with the aim to develop a marketing strategy for Kiehl’s products in Singapore. The literature review touches on the theory of consumer behaviour, the situation in the cosmetics and grooming market, the marketing mix features of Kiehl, etc. The methods of the research are based on secondary data and primary data obtained trough a questionnaire distributed among Singaporean respondents. Conclusions are made about the factors that affect consumer behaviour in Singapore towards the Kiehl brand. Recommendations are suggested about marketing strategies that Kiehl can consider when entering Singapore’s cosmetic market.
KEYWORDS: Dissertation, Kiehl, marketing strategy, marketing mix, consumer behaviour, cosmetics, Singapore,
C/M/1268. Dissertation. Consumers' Attitudes towards Foreign Products versus Domestic Products: Comparative study of China and Germany
- WORDS:
- 13800
- DATE:
- 2009
- PRICE:
- 139.99 GBP
The dissertation offers a cross-cultural study of consumer attitudes towards the marketing of Porsche premium luxury cars in Germany and in China comparing the attitudes of German consumers towards the domestic brand, with the attitudes of Chinese consumers towards the foreign brand. The review of literature touches on consumer attitudes towards marketing and their dependence on the life cycle of consumerism development, the cultural aspects of marketing, consumer ethnocentrism, etc. The factors influencing consumer evaluation of the product are examined including marketing mix, consumer ethnocentrism, country of origin, availability of domestic alternatives and awareness of foreign cultures. The methods of the research include analysis of primary data collected from questionnaires and interviews with German and Chinese consumers to identify the influence of the country of products' origin on their buying behaviour. Conclusions are made about the appeal of the foreign / domestic brand and its role in product evaluation.
KEYWORDS: Dissertation, Porsche, Consumer Attitudes, Cross-Cultural, Ethnocentrism, Marketing Mix, Chinese, German, brand, country of origin,
S/M/498. Pricing Issues of International Marketing
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the vital role of marketing strategies under globalization addressing the issues of pricing methods used in international marketing, identifying the variables that influence international pricing, outlining the challenges faced by international marketers, and discussing the balance between the benefits of price standardization and the necessity to adapt to market specific circumstances.
KEYWORDS: International marketing, international pricing, price standardisation,
C/B/1775. Proposal. International Retailing Management: How can Body Shop enter Chinese market?
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a research proposal into the perceptions, attitudes and behaviour of Chinese female customers towards the Body Shop. The study aims to develop appropriate marketing and branding strategies that marketers of the Body Shop can use to enter and gain success in the Chinese cosmetic market. Literature is reviewed on the theory of international retailing, consumer behaviour, etc. Research methodology and data collections techniques are described including interviews and questionnaires. The ethical considerations of the research are considered.
KEYWORDS: Proposal, Body Shop, branding, consumer behaviour, marketing, international retailing,
C/M/1170. Global Marketing Exam Notes: Insight into Market Entry
- WORDS:
- 800
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper provides global marketing exam notes outlining main international market entry strategies, the marketing mix implications of their implementation and alternative global marketing strategies. Advantages and disadvantages of each are identified and compared.
KEYWORDS: Global marketing, International Marketing, Marketing strategies, Market entry, Marketing Mix,
C/B/1687. International Marketing Management in Starbucks Corporation
- WORDS:
- 3900
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the international marketing strategies of Starbucks to suggest international marketing solutions. Strategic models are used to examine the international context of Starbucks including PESTEL, SWOT and Ansoff matrix analysis.
KEYWORDS: Starbucks, international marketing, PESTEL, SWOT, Ansoff matrix,
C/B/1685. Strategic analysis and marketing plan for Smith & Nephew's product
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents situational analysis of Smith & Nephew’s to develop a marketing communications plan for their medical product manufactured for Malaysia including SWOT analysis of the company, PESTEL analysis of the environmental features of Malaysia, Porter’s five forces analysis of the competitiveness within the industry, and BCG matrix analysis of the product portfolio. A marketing communications plan for B2B environment of the product in Malaysia is presented outlining the marketing strategy, elements of the market research, communication method, budget plan and performance measurement metrics.
KEYWORDS: Smith&nephew, Malaysia, PESTEL, Porter’s Five Forces, SWOT, BCG, marketing communication plan,
C/M/1129. Dissertation. Chinese children and commercial advertisements: marketing perspective
- WORDS:
- 13800
- DATE:
- 2009
- PRICE:
- 139.99 GBP
The dissertation investigates the interaction of Chinese children with commercial advertisements. The review of literature touches on the theory of consumer behaviour, the cognitive mechanisms of the media influence on children, the impact of culture and social factors on advertising effects, emotional response to advertising in Chinese children, etc. The methods of the research include secondary data and primary data collected via structured questionnaires. Conclusions are made about the factors that should be considered when developing marketing tools designed to appeal to children.
KEYWORDS: Dissertation, Chinese children, advertising, marketing,
C/B/1521. Challenges of international marketing for MNC
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper investigates different challenges that multinational companies (MNC) can expect to face when they operate businesses overseas. Entry modes that can help companies to overcome the challenges of international marketing are examined, strategies that MNC can use to gain competitive advantage are analysed.
KEYWORDS: MNC, international business, emerging market, multinational company, entry mode,
C/B/1523. Ford in India
- WORDS:
- 6200
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper examines Ford's entry into the Indian marketplace and their subsequent strategies up to 2005. The initial market strategy with regard to timings, mode of entry and objectives is assessed. The idea that companies should think globally and act locally is critically evaluated with reference to Ford, relationship marketing is examined in the context of Ford's business development in India.
KEYWORDS: Ford, automobile industry, marketing, relationship marketing, international marketing, Mahindra & Mahindra, Indian car industry,
C/M/1119. HSBC marketing strategy in Greece
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the key factors that HSBC need to identify and introduce in their strategies in Greece. The banks' background and history are reviewed, the impact of national culture on consumers' buying behaviour towards financial services is examined, motivations for purchasing HSBC products in Greece are explored.
KEYWORDS: HSBC, Greece, motivation, consumers buying behaviour, financial services,
S/M/468. Critically discuss why marketing internationally requires a good understanding of Relationship Marketing and cultural differences
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the importance of cultural awareness in international marketing practices discussing the current globalization trends, and identifying the factors that affect international marketing, i.e. the differences in language, religion, symbolic meanings, values and norms that lead to differences in customers' behaviour. Hofstede's and Hall's models of cultural dimensions are reviewed, the role of relationship marketing (RM) is emphasized.
KEYWORDS: International culture, cultural differences, international marketing, relationship mar,
C/B/1432. Global Ventures: import of Japanese luxury cars to Russian market
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the project of the UK company Global Ventures to import Japanese luxury cars into the Russian market discussing the options for the entry mode and Global Ventures' marketing policy with regards to international markets. SWOT and Porter's 5 Forces analysis of the Russian market is conducted.
KEYWORDS: Global Ventures, Japanese luxury cars, Russian market, SWOT, Porter's 5 Forces, inter,
C/M/1029. Approach to International Marketing Mix by Tesco Plc
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper assesses the approach of Tesco to the international marketing mix describing the company's success in foreign markets, highlighting the arrears that need consideration and offering suggestions about the ways of improving future international business strategies.
KEYWORDS: International Marketing, foreign market, Tesco, marketing mix,
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