Browse our collection of papers in
International Marketing
C/M/2510. Presentation. McDonald's Corporation in UK and India
- WORDS:
- 0
- ADD-ONS:
- 13 slides
- DATE:
- 2012
- PRICE:
- 9.99 GBP
This is a presentation of the research into McDonald’s marketing strategies in the UK and India. The background of company is described, a marketing mix (5P) analysis of McDonald’s performance in the UK and India is conducted, standardisation and adaptation strategies used by McDonalds are discussed.
KEYWORDS: Presentation, McDonald’s, UK and India, marketing mix,
C/M/2505. Dissertation. Role of cultural differences in product and promotion: adaptation strategies of L'Oreal in Middle East
- WORDS:
- 10800
- DATE:
- 2012
- PRICE:
- 109.99 GBP
The dissertation examines cultural differences between the product and promotion strategies of L’Oreal Paris in the traditional western market and the Middle East market. Literature is reviewed on the background of L’Oreal, the features of the Middle East beauty market, the influence of local culture on consumer behaviour and brand identity, the marketing strategies of standardisation and adaptation, etc. The research is based on secondary data and primary data collected via interviews with female customers of Middle East origin living in the UK. Conclusions are made about the most appropriate marketing strategy for L’Oreal in the Middle East.
KEYWORDS: Dissertation, cultural differences, product promotion, adaptation strategies, L’Oreal, Middle East,
C/M/2496. Triumph Motorcycles: international marketing strategy and entry to India
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the international marketing strategy used by the UK motorcyle and automotive company Triumph Motorcycles. The company’s background and environment are described, their internationalisation objectives are outliend, the screening is conducted of South Korea, China and India as potential markets choosing India as the most attractive market for the entry. Strategic marketing analysis is performend including the geographic and demographic segmentation of the target audience, marfet entry strategies, marketing mix, financial budgeting, etc.
KEYWORDS: Triumph Motorcycles, international marketing, entry to India,
C/B/4366. Entry of US telecommunications company to UAE: strategic analysis
- WORDS:
- 3300
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at the internalisation strategy of an anonymous US telecommunication company who are planning to enter the United Arab Emirates (UAE). The UAE telecommunication industry is analysed using the PESTLE model, the implications of the analysis for the corporate and marketing strategies of the studied company are considered along the lines of consumer behaviour, market segmentation, positioning, targeting and marketing mix.
KEYWORDS: Entry to UAE, US telecommunication company, strategic analysis, PESTLE, marketing mix, internalisation strategy,
C/M/2417. Brand Management in McDonald's and Sony
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the approaches to international brand management adopted by Sony and McDonald’s. Branding strategies of both companies are examined describing their products, prices, advertising, practices in standardisation and adaptation, and the impact of international markets on their marketing mix. Recommendations are suggested about brand management options available to the companies.
KEYWORDS: Brand Management, Sony, McDonald’s, international markets,
C/M/2383. Dissertation. Current and Potential Market for MP3 and MP4 products in China
- WORDS:
- 10200
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The dissertation investigates consumer behaviour towards MP3/MP4 products in the Chinese market. Literature is reviewed on the theory of consumer buying behaviour, the development of the MP3/MP4-type products in China, the status of MP3/MP4 products in Beijing, etc. The methodology of the research is based on secondary sources and primary data obtained from interviews and questionnaires distributed among Chinese consumers. Conclusions are made about the factors contributing to the purchase decisions towards MP3/MP4 products and the development trends of the MP3/MP4 industry in China.
KEYWORDS: Dissertation, MP3/MP4 products, China,
C/M/2334. Export of Persian carpets to UK market
- WORDS:
- 3700
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at the growing export of Persian carpets to the UK reviewing the history and of Iranian carpets, describing their designs and value, discussing the patters of Iran’s carpet exports during the last four decades, and conducting PESTLE and SWOT analysis of Persian carpets. Conclusions are made about the ups and downs of the Persian carpet exports and their unique history.
KEYWORDS: Persian carpets, Iranian carpets export, PESTLE, SWOT,
C/M/2331. Dissertation. Impact of social networks and online communities on fashion clothing businesses in Singapore
- WORDS:
- 5850
- DATE:
- 2011
- PRICE:
- 59.99 GBP
The dissertation examines the effects of online marketing and retailing by fashion clothing businesses in Singapore on their sales and revenues. Literature is reviewed on the Singaporean fashion retail industry and its online retailing, the features and impacts of social network marketing, the role of social ads, etc. The methodology of the research is based on the combination of secondary sources and primary data obtained from interviews with the owners of fashion houses in Singapore. Conclusions are made about the role of online marketing in the fashion clothing industry of Singapore.
KEYWORDS: Dissertation, social networks, online communities, fashion clothing, Singapore,
S/M/654. Dissertation. Impact of branding on buying behaviour towards international brands in India
- WORDS:
- 16900
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation investigates the perception of international brands by Indian students and its dependence on their buying behaviour. Literature is reviewed on the brand theory including the management of brand in international markets, the features of international marketing in India, etc. The methodology of the research is based on secondary data and primary data obtained from informal interviews with student residents of the posh region of Mumbai to define their attitudes towards international brands, particularly, Marks and Spencer (M&S) brand. Conclusions are made about the influence of brands on the purchasing behaviour of Indian students.
KEYWORDS: Dissertation, branding, buying behaviour, international brands in India, Marks & Spenser, M&S,
C/M/2286. Proposal. Perceptions and Purchasing Behaviour towards Frozen Food Products in Thai Consumers
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes research into Thai consumers’ perception of ready meals with the focus on frozen meals. Literature is reviewed on the theory of consumer behaviour, food purchasing behaviour and the frozen food market. The research rationale is explained, the main questions are formulated, the methodology is described, the expected outcomes are considered.
KEYWORDS: Proposal, Purchasing Behaviour, Frozen Food Products, Thai Consumers,
C/M/2285. Dissertation outline. Role of products and services' brands in social media of Chinese young audiences
- WORDS:
- 810
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the role of brands in the social medium industry targeted at the Chinese youth. The aim and question of the research are formulated, sources and areas of the literature review are indicated touching on the theory of branding and social media, research methodology is described.
KEYWORDS: Dissertation outline, products services, brands, social media, Chinese young,
C/M/2280. Dissertation. Chinese advertising strategies in Ireland
- WORDS:
- 17400
- DATE:
- 2011
- PRICE:
- 179.99 GBP
The dissertation looks at the effectiveness of advertising strategies used by Chinese businesses in Ireland and the impact of economic recession on their advertising policy. Literature is reviewed on the theory of advertising including its definitions, types, functions, principles, International advertising strategies, economic impacts on advertising, etc. The methodology of the research is based on the analysis of the secondary data resources. Conclusions are made about the effectiveness of standardization strategies and adaptation strategies of advertising used by Chinese companies in the Irish cultural environment.
KEYWORDS: Dissertation, Chinese advertising in Ireland,
C/M/2274. Dissertation. Relationship between brand equity, consumer behaviour and company's financial performance: case study of China
- WORDS:
- 19600
- DATE:
- 2011
- PRICE:
- 199.99 GBP
The dissertation investigates the link between the patterns of consumer behaviour and the market success of the brand. Literature is reviewed on the theory of branding touching on the nature of the brand image, brand equity, brand name, brand associations, brand loyalty, brand perceptions in China, measurements of brand equity, etc. The dissertation employs the methods of secondary research. Conclusions are made about the effect of branded products on the global market and the Chinese market.
KEYWORDS: Dissertation, brand equity, consumer behaviour, financial performance, Chinese market, branding,
C/B/3984. Vodafone's entry to Kenya: marketing plan
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for Vodafone’s entry to the Kenyan telecommunications market. Situational analysis is conducted of the market conditions and industry trends in Kenyan mobile phone services using PESTEL and SWOT models, marketing mix, etc. Vodafone’s prospects in Kenya are evaluated.
KEYWORDS: Vodafone, Kenyan telecommunications market, mobile phone services, marketing plan, PESTEL, SWOT, marketing mix,
C/M/2212. Marketing plan for launch of “Vodafone Live!” in Pakistan
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for the UK mobile network operator Vodafone intending to launch a mobile service “Vodafone Live!” in Pakistan. The external and internal environment of the company in Pakistan is analysed using PESTLE and SWOT models, Vodafone’s marketing strategy is described using the model of marketing mix (4P), recommendations are suggested about the cultural aspects of the Pakistani market.
KEYWORDS: Marketing plan, service launch, Vodafone Pakistan, marketing mix, PESTLE, SWOT,
C/M/2194. Aldi's Promotional Strategy in Edinburgh
- WORDS:
- 3900
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the promotional strategy used by the Germany-based supermarket Aldi in Edinburgh. The history and background of the company are reviewed, their SWOT, PESTLE and Ansoff analysis is conducted, primary research is performed using questionnaires and interviews with the store employees and customers. Recommendations are suggested about specific features of marketing and target customers in Edinburgh.
KEYWORDS: Aldi, Promotional Strategy, Edinburgh, SWOT, PESTLE, Ansoff,
C/M/2190. Kalashnikov vodka: marketing perspective
- WORDS:
- 1100
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper reports on Kalashnikov Joint Stock Company, a producer of premium high quality vodka, describing the background of the company and their products, analysing the markets for Kalashnikov vodka in the UK and USA, and discussing stigmas associated with the brand. Recommendations are suggested about marketing strategies of company products.
KEYWORDS: Kalashnikov vodka,
S/M/625. Marketing of new Dell laptops in China
- WORDS:
- 4300
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the brand management of new Dell laptops in China discussing the marketing and advertising strategies used in the Chinese market, conducting SWOT and Ansoff analysis, evaluating the company’s approaches to market research, and making conclusions about Dells’s options in China.
KEYWORDS: Marketing, Dell laptops, China, SWOT, Ansoff,
S/M/623. Dissertation. Impact of globalisation on Arab food culture: case study of food industry in Hashemite Kingdom of Jordan
- WORDS:
- 18400
- DATE:
- 2011
- PRICE:
- 189.99 GBP
The dissertation investigates the effects of western food patterns and multinational food chains in Jordan on the local culture of Arab people. Literature is reviewed on the history and definitions of globalisation, its positive and negative aspects, the impacts of globalisation on the food industry, the position of Western fast food chains within the food industry of Jordan, etc. The methods of the research are based on the qualitative approach to the analysis of secondary data and primary data obtained form interviews and questionnaires aimed to identify local attitudes towards Western culture and its food products. Conclusions are made about the perceptions of fast food by Jordanian consumers.
KEYWORDS: Dissertation, impact of globalisation, Arab food culture, food industry, Hashemite Kingdom, Jordan,
C/M/2155. Dissertation. Impact of Western culture on Chinese consumer behaviour towards fast food
- WORDS:
- 6300
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation examines the behaviour and perceptions of Chinese customers towards fast food analyzing marketing strategies that can best promote fast food in China. Literature is reviewed on the theory of consumer behaviour, the Chinese dining culture, the impacts of fast food advertising of eating patterns, etc. Primary research is conducted through questionnaires distributed among 100 respondents. Conclusions are made about the role of Chinese culture in defining taste preferences of Chinese consumers.
KEYWORDS: Dissertation, Western culture, Chinese consumer behaviour, Chinese fast food, advertising,
C/M/2096. Dissertation. Ethical Attitudes to Fair Trade Coffee in Thai and British Consumers
- WORDS:
- 13800
- ADD-ONS:
- SPV Files
- DATE:
- 2011
- PRICE:
- 139.99 GBP
The dissertation investigates the impact of the fair trade factor on consumers buying behaviour towards coffee in Thailand and in the UK. Literature is reviewed on the theory of purchasing decision making, fair trade approaches, trends in coffee buying, regional differences in consumer behaviour, etc. The methodology of the dissertation is based on secondary research and primary research conducted via 600 questionnaires sent to the British and Thai consumers. Conclusions are made about the effectiveness of fair trade as a marketing tool used by coffee producers. Recommendations are suggested about approaches to fair trade production.
KEYWORDS: Dissertation, Ethical Attitudes, Fair Trade Coffee, Thai and British Consumers,
C/B/3663. International Marketing Report for Topshop
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on Topshop, a fashion retailer, and examines their expansion plans. The paper assesses their scope for international expansion, and follows this with an evaluation of their macro and micro environmental factors. The paper examines Topshop’s political, legal, economic, and socio-cultural factors that relate to their expansion plans. The paper also examines the power of the buyers, namely the consumers. After looking at these environmental factors, the paper shortlists, and finally selects the most prospective nation for Topshop to expand to. The lifestyle and preference of the buyers are assessed, along with the economical strength of the chosen nation. Conclusions are made regarding recommendations for the fashion retailer.
KEYWORDS: Topshop, fashion retailer, expansion, macro-environmental, micro-environmental, political, legal, economic, socio-cultural factors, buyers, consumers, PEST,
C/M/2045. International marketing concepts and their application in Apple Inc
- WORDS:
- 1300
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the key concepts of international marketing and approaches to internationalisation, i.e. ethnocentric approach, polycentric approach, and geocentric approach. The use of these approaches by Apple is explored presenting information on the background of the company, their global market share, international network, advertising practices, etc.
KEYWORDS: International marketing concepts, Apple,
C/M/2017. Pepsi Cola marketing mix and cultural strategy in India and America
- WORDS:
- 2000
- ADD-ONS:
- 6 Slides
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the strategies used by Pepsi Cola in India and America using the model of 4P marketing mix and reviewing their strategies in both countries along the lines of products, price, place and promotion. A 6-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Pepsi Cola, marketing mix, cultural strategy, India and America,
C/M/1955. An Impact of cultural distance on global marketing operations
- WORDS:
- 3550
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines various aspects related to cultural differences providing definitions of culture and its elements, explaining the ways used to measure cultural distance with reference to Hofstede’s theory, exploring the impact of cultural distance on consumer behaviour and its implications for global marketing practices.
KEYWORDS: Cultural distance, Hofstede, consumer behaviour, global marketing,
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Many thx, I have received the paper and the work is perfect, will deal again.Chen
