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S/M/654. Dissertation. Impact of branding on buying behaviour towards international brands in India

WORDS:
16900
DATE:
2011
PRICE:
169.99 GBP

The dissertation investigates the perception of international brands by Indian students and its dependence on their buying behaviour. Literature is reviewed on the brand theory including the management of brand in international markets, the features of international marketing in India, etc. The methodology of the research is based on secondary data and primary data obtained from informal interviews with student residents of the posh region of Mumbai to define their attitudes towards international brands, particularly, Marks and Spencer (M&S) brand. Conclusions are made about the influence of brands on the purchasing behaviour of Indian students.

 

KEYWORDS: Dissertation, branding, buying behaviour, international brands in India, Marks & Spenser, M&S,

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marketing international dissertation strategy market impact india china study global cultural strategies uk markets culture plan chinese adaptation behaviour factors product proposal products entry globalisation mix towards food consumer standardisation vs pricing critically environment importance marketers brands strategic foreign consumers wine attitudes brand research expansion fashion understanding management singapore luxury perspective firms social presentation challenges trade company business cola internet penetration starbucks coca principles building colgate palmolive services germany advertising development choices entering sony branding businesses issues beijing kong practices america european evaluate hong export lessons coffee versus answer thai world extent sub design practice discuss implications localisation benefits competitive relationship companies russia apply apple inc mp mcdonald spain role tesco cultures assess interpretation cars corporation differences vodafone wit bebeco price national playing country sainsbury field nursery retailers situation learned target academic campaigns terms referring glocalisation justify contrast boots metro statement nephew cosmetics exam wars smith integrate french notes insight shop domestic comparative body kiehl retailing advertisements commercial drinks soft mnc enter sweden hospitality fentimans ford greece children amazon hsbc latin thorntons explain attempting outline ireland performance financial media audiences frozen purchasing perceptions equity kenya aldi vodka kalashnikov laptops promotional edinburgh pakistan live launch buying networks middle oreal promotion motorcycles east advantage exploring chain opportunities triumph uae clothing communities online persian carpets telecommunications potential current dell jordan taxassist accounting quality service accountants gloria presence examination jean internal effects gucci programme google arabia louis vuitton local exclusive vertu ebay turkey british fair ethical topshop western fast kingdom hashemite arab application concepts considered knowledge marketer segment environments pepsi operations distance saudi haier reference economy operating affect economic trading innocent institutions refer e electronics spencer marks timex france introduce samsung phone mobile olympic games exist polarisation wealth globally alton investigating bicycles towers olympics activities zealand beer selling kentucky fried pervasive belgium chicken wills jack discussion overview critical paper liberalisation computers master ethics consideration basis japanese import ventures russian approach ads standardization plc olive oil appropriate importation parallel stereotyped effect retailer internationalising efforts overcome channels relevance dimensions hofstede life cycle distribution locked decisions japan standartisation occurred actually counter blackberry leader threat communications wireless growth reasons theory packaging park durex lucozade discussing tendency blending posed lipton internationally house prospects requires cross analyse detail context fabs arundel golf tea ice direct coherent identify biggest provides theme disneyland loyalty fundamental pursue precision segmentation notion customer based nowadays plans key encouraging pressures causes failure nature issue major essentially driven brewery african south selecting greek c pacific asia britain exporting favourable eu emerging europe program crisps walkers introduction main
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