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International Marketing

S/M/625. Marketing of new Dell laptops in China

WORDS:
4300
DATE:
2011
PRICE:
49.99 GBP

The paper looks at the brand management of new Dell laptops in China discussing the marketing and advertising strategies used in the Chinese market, conducting SWOT and Ansoff analysis, evaluating the company’s approaches to market research, and making conclusions about Dells’s options in China.

 

KEYWORDS: Marketing, Dell laptops, China, SWOT, Ansoff,

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Other Papers On: Dell
Other Papers On: International Marketing
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Strategic Analysis
Other Papers On: International Business in China

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