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International Marketing
E/M/54. Investigating foreign markets: case study of Japan
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper looks at the factors that must be taken into account when operating in foreign markets. The Japanese market is described along the lines of the external environment (PEST model). Economists opinions on the Japanese style of marketing are reviewed.
KEYWORDS: investigating, foreign, markets, study, japan,
Other Papers On: International Marketing
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