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C/M/2496. Triumph Motorcycles: international marketing strategy and entry to India

WORDS:
3300
DATE:
2012
PRICE:
39.99 GBP

The paper examines the international marketing strategy used by the UK motorcyle and automotive company Triumph Motorcycles. The company’s background and environment are described, their internationalisation objectives are outliend, the screening is conducted of South Korea, China and India as potential markets choosing India as the most attractive market for the entry. Strategic marketing analysis is performend including the geographic and demographic segmentation of the target audience, marfet entry strategies, marketing mix, financial budgeting, etc.

 

KEYWORDS: Triumph Motorcycles, international marketing, entry to India,

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