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C/M/2383. Dissertation. Current and Potential Market for MP3 and MP4 products in China

WORDS:
10200
DATE:
2011
PRICE:
109.99 GBP

The dissertation investigates consumer behaviour towards MP3/MP4 products in the Chinese market. Literature is reviewed on the theory of consumer buying behaviour, the development of the MP3/MP4-type products in China, the status of MP3/MP4 products in Beijing, etc. The methodology of the research is based on secondary sources and primary data obtained from interviews and questionnaires distributed among Chinese consumers. Conclusions are made about the factors contributing to the purchase decisions towards MP3/MP4 products and the development trends of the MP3/MP4 industry in China.

 

KEYWORDS: Dissertation, MP3/MP4 products, China,

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