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C/M/2331. Dissertation. Impact of social networks and online communities on fashion clothing businesses in Singapore

WORDS:
5850
DATE:
2011
PRICE:
59.99 GBP

The dissertation examines the effects of online marketing and retailing by fashion clothing businesses in Singapore on their sales and revenues. Literature is reviewed on the Singaporean fashion retail industry and its online retailing, the features and impacts of social network marketing, the role of social ads, etc. The methodology of the research is based on the combination of secondary sources and primary data obtained from interviews with the owners of fashion houses in Singapore. Conclusions are made about the role of online marketing in the fashion clothing industry of Singapore.

 

KEYWORDS: Dissertation, social networks, online communities, fashion clothing, Singapore,

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