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C/M/2286. Proposal. Perceptions and Purchasing Behaviour towards Frozen Food Products in Thai Consumers

WORDS:
1750
DATE:
2011
PRICE:
19.99 GBP

The paper proposes research into Thai consumers’ perception of ready meals with the focus on frozen meals. Literature is reviewed on the theory of consumer behaviour, food purchasing behaviour and the frozen food market. The research rationale is explained, the main questions are formulated, the methodology is described, the expected outcomes are considered.

 

KEYWORDS: Proposal, Purchasing Behaviour, Frozen Food Products, Thai Consumers,

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