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International Marketing

C/M/2212. Marketing plan for launch of “Vodafone Live!” in Pakistan

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for the UK mobile network operator Vodafone intending to launch a mobile service “Vodafone Live!” in Pakistan. The external and internal environment of the company in Pakistan is analysed using PESTLE and SWOT models, Vodafone’s marketing strategy is described using the model of marketing mix (4P), recommendations are suggested about the cultural aspects of the Pakistani market.

 

KEYWORDS: Marketing plan, service launch, Vodafone Pakistan, marketing mix, PESTLE, SWOT,

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