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C/M/2190. Kalashnikov vodka: marketing perspective

WORDS:
1100
DATE:
2011
PRICE:
19.99 GBP

The paper reports on Kalashnikov Joint Stock Company, a producer of premium high quality vodka, describing the background of the company and their products, analysing the markets for Kalashnikov vodka in the UK and USA, and discussing stigmas associated with the brand. Recommendations are suggested about marketing strategies of company products.

 

KEYWORDS: Kalashnikov vodka,

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