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International Marketing

C/M/2045. International marketing concepts and their application in Apple Inc

WORDS:
1300
DATE:
2011
PRICE:
19.99 GBP

The paper examines the key concepts of international marketing and approaches to internationalisation, i.e. ethnocentric approach, polycentric approach, and geocentric approach. The use of these approaches by Apple is explored presenting information on the background of the company, their global market share, international network, advertising practices, etc.

 

KEYWORDS: International marketing concepts, Apple,

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Other Papers On: International Marketing
Other Papers On: Apple Computer Inc

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