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International Marketing
C/M/1955. An Impact of cultural distance on global marketing operations
- WORDS:
- 3550
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines various aspects related to cultural differences providing definitions of culture and its elements, explaining the ways used to measure cultural distance with reference to Hofstede’s theory, exploring the impact of cultural distance on consumer behaviour and its implications for global marketing practices.
KEYWORDS: Cultural distance, Hofstede, consumer behaviour, global marketing,
Other Papers On: International Marketing
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