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International Marketing

C/M/1372. Marketing Mix strategies of METRO Group

WORDS:
4350
DATE:
2010
PRICE:
49.99 GBP

The paper examines the strategic expansion of the Metro Group to the UK providing the company’s background with the focus on METRO/MAKRO Cash & Carry, analyzing the current marketing mix strategies of MAKRO, and investigating the perception and behaviour of British customers towards MAKRO using a case study based on the primary data obtained from questionnaires. Recommendations are suggested to the company management regarding their marketing mix strategies in UK.

 

KEYWORDS: METRO, marketing mix, MAKRO, consumer behaviour, marketing strategy,

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