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C/M/1304. Marketing plan for Thorntons' expansion to Latin America

WORDS:
4050
DATE:
2010
PRICE:
49.99 GBP

The paper reports on the development of a marketing plan for the entry of Thorntons chocolates into the South American market, namely, to Venezuela and Peru. The market position of the company is analyzed using the models of SWOT, PESTEL, Porter’s Five Forces, marketing mix, etc. Marketing rout for Thorntons in Latin America are examined.

 

KEYWORDS: International marketing, SWOT, PESTEL, Porter’s Five Forces, Value chain, Marketing mix, Thorntons, chocolate,

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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes. Lynn