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International Marketing

C/B/3984. Vodafone's entry to Kenya: marketing plan

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

The paper presents a marketing plan for Vodafone’s entry to the Kenyan telecommunications market. Situational analysis is conducted of the market conditions and industry trends in Kenyan mobile phone services using PESTEL and SWOT models, marketing mix, etc. Vodafone’s prospects in Kenya are evaluated.

 

KEYWORDS: Vodafone, Kenyan telecommunications market, mobile phone services, marketing plan, PESTEL, SWOT, marketing mix,

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