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Internal Marketing

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C/M/1147. Proposal. Concept of internal marketing and its relevance to branding

WORDS:
580
DATE:
2009
PRICE:
9.99 GBP

The paper proposes research into the concept of internal marketing (IM) explaining the changes in its understanding and its significance for businesses. The research objectives are formulated, the methodology is outlined including primary data to be collected via interviews and highlighting the challenges of data collection.

 

KEYWORDS: Proposal, internal marketing, branding,

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C/B/837. Internal Marketing and Employee Branding: Mergers & Acquisition Perspective

WORDS:
5000
DATE:
2007
PRICE:
59.99 GBP

The paper examines how much the co-operation between internal marketing and employee branding may contribute towards increasing shareholder value in merger and acquisitions (M&A) scenarios. An overview of M&A process is presented discussing the creation of shareholder's value through M&A activity, the HR and marketing aspects of the process, and the role played by internal marketing and employee branding in achieving successful M&A.

 

KEYWORDS: Mergers, Acquisitions, M&A, Internal Marketing, Employee Branding, Human Resource,

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C/M/434. MDT Ltd Case Study: International Marketing Entry Strategy

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

This report has been aimed at analysing the marketing management strategy proposed by consultants for MDT's patented product 'Integrator', a remote control devise that can control any remotely-controlled electrical appliance. The analysis has been based on the information drawn from the case study along with clearly stated assumptions and secondary data sources. The report holds competitive environment analysis, internal environment analysis, SWOT analysis, segmentation-targeting-positioning (STP) analysis, global marketing strategies and lastly a recommendation based on standardization or adaptation of the global strategy.

 

KEYWORDS: Globalization, International Marketing, Market Entry, Case Study, STP, SWOT, Porter,

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C/M/547. Marketing Planning, the International Marketing Environment and Distribution Strategies: The Case of Statistics Co

WORDS:
5600
DATE:
2007
PRICE:
59.99 GBP

This report contains three parts, each addressing a different aspect of international marketing management. The first section examines the marketing planning process and its key stages. The second focuses on the international marketing environment and the use of a PEST analysis to assess a company's external environment. Finally, the third section discusses the range of distribution strategies and channels available to firms. In each section the literature is applied to the same case example, Statistics Co.

 

KEYWORDS: Marketing planning process, PEST, Porters five forces, distribution strategies, distr,

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C/M/222. The Importance of National Culture in the Context of International Marketing Decisions

WORDS:
3600
DATE:
2005
PRICE:
39.99 GBP

This report aims to evaluate and understand the influence of national culture on international marketing decisions. Provides examples to illustrate the importance of the analysis of national culture for establishing corporate marketing strategy.

 

KEYWORDS: importance, national, culture, context, international, marketing, decisions,

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S/M/148. Dissertation. Linking Internal Marketing with Innovation and Organizational Culture- Ethnography of Henkel Detergents UK

WORDS:
19900
DATE:
2005
PRICE:
199.99 GBP

This dissertation applies an exploratory research to explore the internal marketing and its linkages to innovation and organizational culture, taking Henkel Detergents UK as the research setting. Henkel Limited is famous globally for its emphasis on quality and consumer-led innovation. Hence, provided the most suitable organization to explore this area of marketing. The objective of this research was to see whether Henkel Detergents UK, currently an establishing company, be able to maintain its innovative position in the UK market. To be a consumer-led innovative organization, this report suggested that it has to have strong internal marketing orientation for which appropriate organizational culture is needed. Ethnography was used for this research in order to understand the cultural norms and orientation of the organization. The results of the research indicate that although there are some elements in the organization which can help it become innovative in UK. However, there are still some roadblocks which may hinder the growth of innovation culture. Finally, the report provides some recommendations to Henkel, which might help improve its situation.

 

KEYWORDS: dissertation, linking, internal, marketing, innovation, organizational, culture-, ethnography, henkel, detergents, uk,

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P/M/766. Internal marketing: theory and case study

WORDS:
1500
DATE:
2004
PRICE:
19.99 GBP

The paper examines the concept of internal marketing reviewing its academic definitions and focusing on the marketing approach to IS/IT service management discussing the aspects of client knowledge, service packaging, business promotion, etc. A case study of the internal marketing in the Leadline call centre is conducted.

 

KEYWORDS: Internal marketing, IS/IT sercvice,

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S/M/49. Re-conceptualising the organization as a chain of exchanges, activities and actions transacted by internal suppliers and customers (Enos, Cullinane and Skinner 2001), ultimately aids the staff in rendering emotional labour. Critically appraise t

WORDS:
7500
DATE:
2004
PRICE:
79.99 GBP

It has been argued that re-conceptualising the organization as a series of exchanges ultimately aids employees in rendering emotional labour (EL). With the aim of determining the extent to which this statement can be consider valid, this paper undertakes firstly a literature review of the emotional labour concept, even of the different approaches to its consequences and of the kind of managerial approach to employees' emotions elaborated by Bolton (2003). Secondly a literature review of the concept of internal marketing is carried out and then argument and counter-arguments to the statement, which represents the main focus of this paper, are articulated. Finally, on the basis of the previous knowledge acquired throughout the paper reasonable conclusions are presented.

 

KEYWORDS: re-conceptualising, organization, chain, exchanges, activities, actions, transacted, internal, suppliers, customers, enos, cullinane, skinner, ultimately, aids, staff, rendering, emotional, labour, critically, appraise,

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