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Internal Marketing
P/M/766. Internal marketing: theory and case study
- WORDS:
- 1500
- DATE:
- 2004
- PRICE:
- 19.99 GBP
The paper examines the concept of internal marketing reviewing its academic definitions and focusing on the marketing approach to IS/IT service management discussing the aspects of client knowledge, service packaging, business promotion, etc. A case study of the internal marketing in the Leadline call centre is conducted.
KEYWORDS: Internal marketing, IS/IT sercvice,
Other Papers On: Internal Marketing
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