Browse our collection of papers in
Internal Marketing

C/M/1147. Proposal. Concept of internal marketing and its relevance to branding

WORDS:
580
DATE:
2009
PRICE:
9.99 GBP

The paper proposes research into the concept of internal marketing (IM) explaining the changes in its understanding and its significance for businesses. The research objectives are formulated, the methodology is outlined including primary data to be collected via interviews and highlighting the challenges of data collection.

 

KEYWORDS: Proposal, internal marketing, branding,

 
Other Papers On: Marketing Dissertations
Other Papers On: Internal Marketing
Other Papers On: Branding