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Internal Marketing

C/B/837. Internal Marketing and Employee Branding: Mergers & Acquisition Perspective

WORDS:
5000
DATE:
2007
PRICE:
59.99 GBP

The paper examines how much the co-operation between internal marketing and employee branding may contribute towards increasing shareholder value in merger and acquisitions (M&A) scenarios. An overview of M&A process is presented discussing the creation of shareholder's value through M&A activity, the HR and marketing aspects of the process, and the role played by internal marketing and employee branding in achieving successful M&A.

 

KEYWORDS: Mergers, Acquisitions, M&A, Internal Marketing, Employee Branding, Human Resource,

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marketing internal international study culture branding actions transacted customers enos suppliers exchanges re uk conceptualising organization cullinane chain activities aids appraise critically proposal concept relevance labour emotional ultimately detergents staff rendering skinner innovation decisions context mdt ltd entry national importance employee mergers acquisition perspective strategy planning linking dissertation c organizational ethnography theory co environment distribution strategies statistics henkel
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