Browse our collection of papers in
Global Marketing
C/M/2184. Globalisation of Xbox video game through localisation media
- WORDS:
- 4150
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the interactive software amusement industry focusing on the video games market. Definitions of video games are presented, Microsoft’s Xbox video game console is described, localisation techniques used in Xbox marketing are analysed in the context of the globalisation theory.
KEYWORDS: Globalisation, localisation, Xbox video game, Microsoft,
S/M/632. Proposal. Global marketing versus domestic marketing: A critical evaluation of Nokia
- WORDS:
- 1500
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal is based on a global marketing and domestic marketing study, and uses Nokia as a case study. The proposal begins by presenting the background to the research, and follows with information regarding Nokia. The rationale and justification behind the subject is outlined, and the proposal also provides information regarding objectives and questions. An outline of the literature review is provided, along with the proposed methodology. The proposal also outlines the time scale for the completion of the study.
KEYWORDS: Proposal, global marketing, domestic marketing, Nokia!,
C/M/1772. Examination of Virgin's low cost airlines strategic global marketing
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines the global marketing strategies adopted by Virgins low cost airlines in Australia, Europe and America. The paper answers the following questions What factors would determine whether Virgin Express could have succeeded in Europe if Ryanair or Easyjet had gone out of business, How important is local market knowledge and operational experience in achieving success, what benefits could accrue from merging Virgin Express with SN Brussels, and having achieved success in Australia, what factors might determine whether Branson is successful in the USA. The paper concludes by examining the reasons why there are different results even when the same business model is used in different regions. The paper includes two detailed appendices, with information on Virgin express and the SN Brussels merger, Virgin American low cost airlines and the marketing strategies of low cost carriers in Europe.
KEYWORDS: Global marketing, Virgin, low cost airline, Australia, Europe, America, Virgin Express, Ryanair, Easyjet, SN Brussels, business models,
C/M/1768. Global Marketing and Global Operations: Case study ChemChina
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
This paper examines new companies in developing countries, focusing on ChemChina. The paper begins by providing the background to the company, discussing how marketing and innovation has benefitted the company. The paper examines strategic marketing decisions in the global environment, followed by an analysis of market and customer segmentation. The development of new competitive advantage, global marketing ambitions and challenges, and the importance of assets such as global brands are all examined. The paper discusses marketing issues, focusing on the marketing mix, and conclusions are made regarding control, assessing how it is lost when there is a shift towards global operations.
KEYWORDS: ChemChina, marketing, innovation, strategic marketing decisions, global environment, customer segmentation, competitive advantage, global marketing, global brands, marketing mix,
C/M/1657. Analysis of Marks and Spencer's Chinese market and new product
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper focuses on Marks and Spencer and their market position. Special attention is paid to the company’s current strategies regarding global management, in view of their entry into the Chinese market. The paper evaluates the company’s new products, new markets and product portfolio, explaining the company’s interest in the Chinese market. The paper suggests a marketing plan for the company, referring to possible cultural implications of the launch of their new service, the credit card.
KEYWORDS: Marks and Spencer, strategies, global management, Chinese market, marketing plan, cultural implications,
S/M/561. Issues of global marketing and international advertising
- WORDS:
- 3900
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper addresses the issues associated with global marketing and international advertising discussing the impact of globalisation on multinational companies and reviewing the debate over the establishment of a worldwide uniform strategy versus the adaptation to specific local market conditions. Socio cultural factors of the global marketing are identified, the effects of cultural differences on global marketing and advertising are evaluated, the arguments in favour and against standardization are presented.
KEYWORDS: global marketing, international advertising, globalisation, standardisation, adaptation,
C/M/1170. Global Marketing Exam Notes: Insight into Market Entry
- WORDS:
- 800
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper provides global marketing exam notes outlining main international market entry strategies, the marketing mix implications of their implementation and alternative global marketing strategies. Advantages and disadvantages of each are identified and compared.
KEYWORDS: Global marketing, International Marketing, Marketing strategies, Market entry, Marketing Mix,
C/EI/54. How the Internet affects the marketing mix
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper outlines how the Internet has created new ways of doing business examining each of the 4 Ps (price, place, product and promotion) of the marketing mix and discussing examples from business to consumer websites
KEYWORDS: Internet, marketing mix, 4Ps, online, website,
C/M/718. Does Global Marketing Exist?
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper focuses on the issues of global marketing seeking to identify whether it exists or not. The theoretical background of the topic is reviewed summing up the key arguments for and against the statement, and giving examples to support the arguments.
KEYWORDS: Global marketing, international marketing, globalisation, inter-cultural marketing,
S/M/410. Global Youth Culture: Opportunities and Challenges of 9You Company
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the opportunities and limitations of targeting the youth market. The features of the cross-boarder global youth market are identified, a case study of 9You, an online games provider, is conducted with the focus on SDO (Super Dancer Online) game product.
KEYWORDS: Global, youth, online games, 9You, youth market,
S/M/365. Global Impacts on marketing
- WORDS:
- 2800
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the features of marketing under globalisation discussing the role of marketing tools, i.e. the 4 Ps of the marketing mix, the model of PEST for expanding into foreign markets, etc. The case of Cadbury's entry into the Chinese market is analysed.
KEYWORDS: Globalisation, marketing mix, 4 Ps, PEST, Cadbury, Chinese market,
C/M/396. Global Marketing Management: The Case Study of MDT LTD
- WORDS:
- 2800
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is focusing on the case study of MDT Limited the good-quality, low-cost, electrical appliance company. The study investigates its global marketing plan to expand sales of its new innovation product ? Integrator, the remote-control device that can operate any remotely-controlled electrical appliances. The analysis of this paper focuses on examining the competitive environment in which MDT is operating in. The study also examines MDT's global marketing plan to expand its sales in the UK. The internal environment factors of MDT and the available foreign market entry modes are also discussed.
KEYWORDS: Global marketing management, global marketing, international marketing, foreign market,
C/M/539. Challenges of global advertising
- WORDS:
- 500
- DATE:
- 2007
- PRICE:
- 9.99 GBP
The essay briefly outlines some of the challenges that an international marketer will face when developing and implementing a global advertising campaigns and gives examples of some of the known pitfalls.
KEYWORDS: International marketing, global advertising international culture, standardised adver,
C/M/290. Assessment of the strategic position, evaluation of strategic options and implementation of strategies at the organizational level for KFCs foray in Latin America
- WORDS:
- 2600
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper attempts to critically evaluate the strategic moves that the KFC management need to make to venture in the Latin American market. The author attempts to use established frameworks to assess the strategic status of, and options available to KFC and also to evaluate the organizational change that needs to be incorporated by KFC to meet its corporate objectives. Theoretical frameworks like the PEST analysis, 4Ps of marketing, Porters Generic Strategy framework, the ANSOFF model, Lewins Force Field analysis etc. have been used to aid the discussion.
KEYWORDS: assessment, strategic, position, evaluation, strategic, options, implementation, strategies, organizational, level, kfcs, foray, latin, america,
C/M/292. A critical assessment and comparison of opinions of five experts on the global marketing strategy of Espoir Cosmetics
- WORDS:
- 2400
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The write up attempts to critically evaluate and compare the views offered by 5 experts on the proposed global marketing strategy of Espoir Cosmetics. The experts either hold vital ranks within multinational companies or are prominent academicians in the field of marketing. Apart from the direct comments from these experts, the student makes use of appropriate marketing literature and some real life examples to illustrate scenarios and support opinions. A key conclusion that the student draws is that companies should attempt to strike a balance between enforcing global perspectives and employing local expertise in their pursuit of a global branding strategy.
KEYWORDS: critical, assessment, comparison, opinions, five, experts, global, marketing, strategy, espoir, cosmetics,
C/M/331. International Marketing Management
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
This paper attempts to look at factors, which equip a global marketer to respond and initiate competitive moves with more effectively and efficiency than a domestic marketer. The paper begins with identifying the difference in the mindsets before diving into an analysis of other factors, which lends an advantage to the global marketer.
KEYWORDS: Global Marketing, Global marketer, Global Mind set,
C/M/332. Global Marketing: Standardising Vs Customising
- WORDS:
- 900
- DATE:
- 2006
- PRICE:
- 9.99 GBP
The paper provides an argument on the effect of globalization on the customization of products. It provides a critical insight into Theodore Levitt's view of standardization of the products and processes and entails the benefits of both approaches. Finally the paper provides a few factors which may influence the firm's decision on whether to standardize or customize.
KEYWORDS: global, marketing, standardising, vs, customising,
C/M/333. Global Marketing: Global Pricing
- WORDS:
- 1000
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper provides an overview of the pricing process in the global context. It reflects the pricing objective and the strategies that can be employed to achieve them, followed by the influences on price in the global market. The paper concludes by addressing the argument of standardization of price across different countries.
KEYWORDS: global, marketing, global, pricing,
C/M/334. Global Marketing: Global marketing vs. International Marketing
- WORDS:
- 1400
- DATE:
- 2006
- PRICE:
- 19.99 GBP
This essay will focus on understanding the meaning of globalisation, the factors that indicate its development and the factors that negate it. The essay will draw on Levitt's legendary paper on globalisation and marketing and attempt to delineate the difference between global and international marketing.
KEYWORDS: global, marketing, global, marketing, vs, international, marketing,
E/M/158. To what extent does wealth polarisation exist globally and how does it impact upon international marketers?
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper examines the development of the international trade addressing the issues of the polarisation and inequality of wealth, the problem of poverty in developed and developing countries, exploitation of the labour force (e.g. sweatshops), competition for cheaper imports, implications of FDI, etc.
KEYWORDS: Polarisation of wealth, poverty, sweatshop,
P/M/653. Benefits and the problems of global advertising campaigns
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the effects of a global brand and a global advertising campaign on the success of a company outlining the benefits and the problems of going global, and reviewing theories of branding, advertising and promotion in relation to foreign markets.
KEYWORDS: Global, brand, advertising,
S/M/286. Practices of Body Shop in global marketing
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper reports on the practices of the Body Shop in global marketing. The basic elements of marketing are reviewed describing the general features of product, packaging, price, distribution and promotion, and applying them to the Body Shop.
KEYWORDS: Body Shop, marketing,
S/M/332. Emerging marketing trends in food and beverage industry
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the changes in marketing food and beverage related to the worldwide movement against junk and fast food. Analysis of the food and beverage industry is conducted using the models of PEST, SPICC and marketing mix. The issues of the Supply chain management are addressed.
KEYWORDS: Food, beverage, PEST, SPICC, Supply chain management,
C/M/267. Standardization vs. Adaptation of Global Marketing Communication
- WORDS:
- 2100
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This essay focuses on the literature of the extent of standardization of marketing communication for global companies. It looks into the three major perspectives: standardization, adaptation and compromise in order to see different dimensions of this topic. Finally, using Unilevers Websites for each country as a case study it establishes how different factors influence on the design and content of the internet marketing communication.
KEYWORDS: standardization, vs, adaptation, global, marketing, communication,
P/M/278. In an area of globalisation, marketers nowadays need to pursue fundamental strategic principles such as building brand loyalty, precision segmentation, based on clear understanding of customer behaviour notion. This is essentially driven by the m
- WORDS:
- 3000
- DATE:
- 2004
- PRICE:
- 39.99 GBP
This paper investigates whether in an are of globalisation, marketers nowadays need to pursue fundamental strategic principles such as building brand loyalty, precision segmentation, based on clear understanding of customer behaviour notion. This is essentially driven by the multinational corporations (MNCs and MNEs) investing on building of handul of global brand which achieve global competition and market dominance. Paper refers to the various strategies which are employed by marketers and brand managers in order to achieve and maintain global brand as a tool of defence and market dominance.
KEYWORDS: globalisation, marketers, nowadays, pursue, fundamental, strategic, principles, building, brand, loyalty, precision, segmentation, based, understanding, customer, behaviour, notion, essentially, driven,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thank you for your paper. It helped me to do my research on my own. I would consider your paper like a guide.Olivia
