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Global Marketing
S/M/410. Global Youth Culture: Opportunities and Challenges of 9You Company
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the opportunities and limitations of targeting the youth market. The features of the cross-boarder global youth market are identified, a case study of 9You, an online games provider, is conducted with the focus on SDO (Super Dancer Online) game product.
KEYWORDS: Global, youth, online games, 9You, youth market,
Other Papers On: 9You
Other Papers On: Global Marketing
Other Papers On: Segmentation, Targeting and Positioning
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