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Global Marketing
S/M/365. Global Impacts on marketing
- WORDS:
- 2800
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the features of marketing under globalisation discussing the role of marketing tools, i.e. the 4 Ps of the marketing mix, the model of PEST for expanding into foreign markets, etc. The case of Cadbury's entry into the Chinese market is analysed.
KEYWORDS: Globalisation, marketing mix, 4 Ps, PEST, Cadbury, Chinese market,
Other Papers On: International Business in China
Other Papers On: Cadbury Schweppes PLC
Other Papers On: Global Marketing
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