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Global Marketing

C/M/718. Does Global Marketing Exist?

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper focuses on the issues of global marketing seeking to identify whether it exists or not. The theoretical background of the topic is reviewed summing up the key arguments for and against the statement, and giving examples to support the arguments.

 

KEYWORDS: Global marketing, international marketing, globalisation, inter-cultural marketing,

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