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Global Marketing

C/M/539. Challenges of global advertising

WORDS:
500
DATE:
2007
PRICE:
9.99 GBP

The essay briefly outlines some of the challenges that an international marketer will face when developing and implementing a global advertising campaigns and gives examples of some of the known pitfalls.

 

KEYWORDS: International marketing, global advertising international culture, standardised adver,

 
Other Papers On: Advertising
Other Papers On: Global Marketing