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Global Marketing
C/M/396. Global Marketing Management: The Case Study of MDT LTD
- WORDS:
- 2800
- DATE:
- 2007
- PRICE:
- 29.99 GBP
This paper is focusing on the case study of MDT Limited the good-quality, low-cost, electrical appliance company. The study investigates its global marketing plan to expand sales of its new innovation product ? Integrator, the remote-control device that can operate any remotely-controlled electrical appliances. The analysis of this paper focuses on examining the competitive environment in which MDT is operating in. The study also examines MDT's global marketing plan to expand its sales in the UK. The internal environment factors of MDT and the available foreign market entry modes are also discussed.
KEYWORDS: Global marketing management, global marketing, international marketing, foreign market,
Other Papers On: MDT Limited
Other Papers On: Global Marketing
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