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Global Marketing

C/M/333. Global Marketing: Global Pricing

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper provides an overview of the pricing process in the global context. It reflects the pricing objective and the strategies that can be employed to achieve them, followed by the influences on price in the global market. The paper concludes by addressing the argument of standardization of price across different countries.

 

KEYWORDS: global, marketing, global, pricing,

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