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Global Marketing

C/M/332. Global Marketing: Standardising Vs Customising

WORDS:
900
DATE:
2006
PRICE:
9.99 GBP

The paper provides an argument on the effect of globalization on the customization of products. It provides a critical insight into Theodore Levitt's view of standardization of the products and processes and entails the benefits of both approaches. Finally the paper provides a few factors which may influence the firm's decision on whether to standardize or customize.

 

KEYWORDS: global, marketing, standardising, vs, customising,

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