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Global Marketing
C/M/2184. Globalisation of Xbox video game through localisation media
- WORDS:
- 4150
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the interactive software amusement industry focusing on the video games market. Definitions of video games are presented, Microsoft’s Xbox video game console is described, localisation techniques used in Xbox marketing are analysed in the context of the globalisation theory.
KEYWORDS: Globalisation, localisation, Xbox video game, Microsoft,
Other Papers On: Global Marketing
Other Papers On: Microsoft Corporation
Other Papers On: Gaming Industry
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