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C/M/1768. Global Marketing and Global Operations: Case study ChemChina

WORDS:
4500
DATE:
2010
PRICE:
49.99 GBP

This paper examines new companies in developing countries, focusing on ChemChina. The paper begins by providing the background to the company, discussing how marketing and innovation has benefitted the company. The paper examines strategic marketing decisions in the global environment, followed by an analysis of market and customer segmentation. The development of new competitive advantage, global marketing ambitions and challenges, and the importance of assets such as global brands are all examined. The paper discusses marketing issues, focusing on the marketing mix, and conclusions are made regarding control, assessing how it is lost when there is a shift towards global operations.

 

KEYWORDS: ChemChina, marketing, innovation, strategic marketing decisions, global environment, customer segmentation, competitive advantage, global marketing, global brands, marketing mix,

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I got the paper thanks it will come in very handy for my course thank you. Nicholas