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Global Marketing
C/EI/54. How the Internet affects the marketing mix
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper outlines how the Internet has created new ways of doing business examining each of the 4 Ps (price, place, product and promotion) of the marketing mix and discussing examples from business to consumer websites
KEYWORDS: Internet, marketing mix, 4Ps, online, website,
Other Papers On: Internet: social and economic impacts
Other Papers On: Global Marketing
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