Browse our collection of papers in
Direct Marketing

C/B/3095. Direct marketing: case study of The British Army

WORDS:

2900

DATE:

2010

PRICE:

29.99 GBP

This paper aims to presents strategies to improve the army’s direct marketing strategy. The paper begins by performing a detailed PEST and SWOT analysis. This is followed by the direct marketing campaign, which presents the campaign structure, promotional material, likely outcomes, campaign methods and execution, and budgeting, cost and time frames analysis. The paper also provides a description of the campaign, and concludes with a summary of the future development of the plan.

KEYWORDS: The army, direct marketing, PEST, SWOT, campaign structure, promotional material, budgeting, outcomes, cost,

C/M/1515. Direct & Internet Marketing of Carbon Trust

WORDS:

3250

DATE:

2010

PRICE:

39.99 GBP

The paper looks at concepts of direct marketing and Internet marketing analysing their use by Carbon Trust, a UK company advising organisations on the ways to reduce carbon emissions. Links between relationship marketing and Internet marketing are established, the advantages and disadvantages of the relationship marketing through customer base are outlined. The drivers of growth for direct and Internet marketing are explored using the PEST model. Direct and Internet marketing strategies used in modern business are described including viral marketing.

KEYWORDS: Carbon Trust, direct and internet marketing, online marketing, PEST, viral marketing,

C/M/1339. Proposal. Impact of Direct-to-Consumer Advertising (DTCA) on Consumer Behaviour towards Pharmaceutical Products in Greece

WORDS:

2050

DATE:

2010

PRICE:

29.99 GBP

The paper proposes research into consumer attitudes and behaviour towards direct-to-consumer advertising (DTCA) of pharmaceutical products in Greece. The relation of the proposed dissertation to the previous research is established, research methodology is described including the technique of primary data collection via a questionnaire, research timetable is indicated.

KEYWORDS: Proposal, Consumer Behaviour, Advertising, Marketing, Pharmaceutical Industry, Greece, DTCA,

C/M/802. Impact of culture on Database Marketing concepts

WORDS:

6500

DATE:

2008

PRICE:

69.99 GBP

The paper examines the concept of database marketing (DM) linking it to relationship marketing and considering it with regard to today's automotive industries. Academic literature is reviewed on the theory of marketing mix, relationship marketing, database marketing, organisational culture, etc. A case study of DM in Jaguar is conducted using the methods of primary data collection through interviews and sampling. Conclusions are made about the DM implementation.

KEYWORDS: Database marketing, relationship marketing, Jaguar, automotive industry,

S/M/389. Direct Marketing: theory and case study

WORDS:

2700

DATE:

2008

PRICE:

29.99 GBP

The paper examines the features of direct marketing (DM) identifying the factors that helped the development of DM, describing the forms of DM, outlining its benefits and weaknesses, and offering a case study of DM practices at the Wales Tourist Board.

KEYWORDS: Direct Marketing, Wales Tourist Board,

C/M/444. Comparing direct marketing strategies of Tesco and Sainsbury's

WORDS:

1500

DATE:

2007

PRICE:

19.99 GBP

The present paper provides the comparative analysis of direct marketing strategies of Tesco and Sainsbury. The analysis is based on the evaluation of the retailers' Internet and mobile marketing tools. The analysis is based from consumer perspective, using such criteria as usability and usefulness of the communication tools. On the basis of the analysis, the recommendations are put forward.

KEYWORDS: Direct marketing, retail, grocery, Tesco, Sainsburys,

C/M/517. Direct Marketing Audit: Innocent Drinks

WORDS:

2800

DATE:

2007

PRICE:

29.99 GBP

The current report is a direct marketing audit (DMA) of the market and environment for Innocent Drinks, which are focused around the factors for building a direct marketing plan. The report has been divided into four major parts i.e. introduction, situation analysis, data sources, and resource allocation & monitoring.

KEYWORDS: Direct Marketing, Marketing Strategy, Innocent Drinks, Marketing Plan, Strategy,

C/M/640. Do direct marketing principles help organisations achieve their objectives?

WORDS:

3200

DATE:

2007

PRICE:

39.99 GBP

The paper examines the features of direct marketing defining its key components and principles and discussing how they can help organisations to achieve best performance. A brief review of relevant direct marketing literature is presented touching on the benefits of direct marketing at strategic, tactical and operational levels. Case studies are provided to demonstrate organisations that have successfully applied direct marketing principles to achieve their objectives.

KEYWORDS: direct, marketing, principles, help, organisations, achieve, objectives,

C/M/646. Recent trends in direct marketing

WORDS:

3000

DATE:

2007

PRICE:

39.99 GBP

The paper addresses the issues of direct marketing (DM) in the b2b and b2c markets. The history and theoretical underpinnings of DM are reviewed, the changes brought about by the database marketing and Internet marketing and discussed.

KEYWORDS: Direct Marketing business to business, b2b, business to consumer, b2c, database marke,

C/M/300. Direct marketing of FMCG products

WORDS:

2000

DATE:

2006

PRICE:

29.99 GBP

This report has been directed towards the understanding of the role of direct marketing for FMCG products. In order to achieve objectives of the report, the case study of Heinz has been used. The discussion draws upon the limitations of direct mail as a medium and also critically assesses the role of internet for the future strategies. The report also looks at the consumer profiling for effective direct marketing of Heinz Beans.

KEYWORDS: direct, marketing, fmcg, products,

C/M/363. Direct Marketing: Is it a 'Junk Mail?'

WORDS:

3500

DATE:

2006

PRICE:

39.99 GBP

This paper examines the uses of direct marketing. It analyses major channels of direct marketing ? face-to-face selling, direct mail, catalogue marketing, telemarketing, TV and other direct-response media, kiosk marketing, and electronic marketing. It also uses the examples of direct marketing from different cultures. The study found that direct marketing is a good business opportunity if the companies plan to use it in the right way. The solutions to get rid of junk mail image are also discussed.

KEYWORDS: DM, Direct Marketing, E-Marketing, Junk Mail, Business Opportunity,

E/M/127. Cross-selling and up-selling to increase revenue and retention

WORDS:

2000

DATE:

2006

PRICE:

29.99 GBP

The paper examines the tools of direct marketing (DM) focusing on cross-selling and up-selling. Marketing theories are reviewed, DM tools are defined and compared outlining operational requirements for incorporating cross-selling and up-selling in marketing plans to increase revenue and retention.

KEYWORDS: Direct marketing, cross-selling, up-selling,

P/M/746. Marketing campaign of Nescafe Frappe

WORDS:

3000

DATE:

2006

PRICE:

39.99 GBP

The paper offers a plan of a direct marketing campaign to promote Nescafe Frappe presenting an overview of coffee consumption in the UK, Nescafe?s competitors, target audience, etc. A pilot study is conducted reporting on the design of the product?s packaging, the positioning of Frappe shake, the timetable of events for the campaign, the analysis of costs, etc.

KEYWORDS: Marketing campaign, coffee, Nescafe Frappe, pilot study,

C/M/161. A New Direct Marketing Strategy for the AA

WORDS:

3500

DATE:

2005

PRICE:

39.99 GBP

This report outlines a new direct marketing strategy for the AA, to enable the company to capitalise on the broad range of products it sells, and successfully increase the levels of cross-selling between products for both existing and new customers. The report goes on to examine the AA's current database strategy, and identifies methods of enhancing the depth and quality of the information contained on existing customers. The primary focus of the report is to develop a direct marketing communications program. It identifies the target audience for the cross selling campaign, then selects the key products which will be cross promoted to the segment groups. The most appropriate communication methods are also considered, followed by an analysis of the selected media type. The final section identifies areas of consideration for acquiring new customers.

KEYWORDS: direct, marketing, strategy, aa,

P/M/522. Dissertation + Project Proposal. Communication channels in direct marketing: email vs. direct mail

WORDS:

17500

DATE:

2005

PRICE:

179.99 GBP

KEYWORDS: dissertation, project, proposal, communication, channels, direct, marketing, email, vs, direct, mail,

S/M/52. Design a new and complete Direct Marketing Campaign for any organization of your choice. Then critically appraise the approach taken in designing and delivering your direct marketing campaign

WORDS:

2500

DATE:

2004

PRICE:

29.99 GBP

This essay presents an original new and complete direct marketing campaign for a toys shop. It describes the organizational background and critically appraise the approach undertaken in developing and delivering the direct marketing campaign. To this end theories regarding CRM (customer relationship management), segmentation and targeting, customer loyalty, positioning (the perceptual map) are analysed and applied at the specific case. The single elements of the campaign are presented in the appendixes.

KEYWORDS: design, complete, direct, marketing, campaign, organization, choice, critically, appraise, approach, designing, delivering, direct, marketing, campaign,

C/M/45. Direct Marketing Campaign. PowerPoint Presentation and 2000 words Critical Report

WORDS:

2000

DATE:

2003

PRICE:

29.99 GBP

The task of this assignment was to develop the Direct Marketing Campaign. The product, which was selected - student and general books. Campaign will be employing push promotional strategy. Target audience will be reached via Targeted and Untargeted e-mail marketing. Budget of the campaign is 45K. This project consists of PowerPoint presentation of the campaign (24 slides) and 2000 words critique report.

KEYWORDS: direct, marketing, campaign, powerpoint, presentation, words, critical,

P/M/118. Dissertation. What is the impact of e-mail marketing upon the direct marketing?

WORDS:

15000

DATE:

2003

PRICE:

159.99 GBP

This dissertation compares email marketing and usual direct marketing activities. Extensive literature review, identifying the benefits and drawbacks of both methods is supported by questionnaire survey. Results of the research enabled researcher to compare the response rate for both mediums, effectiveness of both mediums and relationship of customers to email and direct marketing. Conclusions of the dissertation are drawn regarding the future of email and direct marketing, their interdependence and affect which email marketing has upon the direct marketing.

KEYWORDS: dissertation, impact, e-mail, marketing, direct, marketing,