Browse our collection of papers in
Direct Marketing
S/M/389. Direct Marketing: theory and case study
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the features of direct marketing (DM) identifying the factors that helped the development of DM, describing the forms of DM, outlining its benefits and weaknesses, and offering a case study of DM practices at the Wales Tourist Board.
KEYWORDS: Direct Marketing, Wales Tourist Board,
Other Papers On: Direct Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing direct campaign impact mail proposal study selling consumer products dissertation organization complete design vs channels communication email choice frappe nescafe theory delivering internet greece carbon trust army british pharmaceutical towards approach appraise designing advertising behaviour dtca critically increase presentation powerpoint words critical innocent audit sainsbury tesco aa strategy fmcg junk strategies comparing drinks principles concepts database cross c retention revenue culture trends organisations help achieve objectives recent project
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
