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Direct Marketing
C/M/640. Do direct marketing principles help organisations achieve their objectives?
- WORDS:
- 3200
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the features of direct marketing defining its key components and principles and discussing how they can help organisations to achieve best performance. A brief review of relevant direct marketing literature is presented touching on the benefits of direct marketing at strategic, tactical and operational levels. Case studies are provided to demonstrate organisations that have successfully applied direct marketing principles to achieve their objectives.
KEYWORDS: direct, marketing, principles, help, organisations, achieve, objectives,
Other Papers On: Direct Marketing
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Keywords Tag Cloud
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