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Direct Marketing
C/M/300. Direct marketing of FMCG products
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This report has been directed towards the understanding of the role of direct marketing for FMCG products. In order to achieve objectives of the report, the case study of Heinz has been used. The discussion draws upon the limitations of direct mail as a medium and also critically assesses the role of internet for the future strategies. The report also looks at the consumer profiling for effective direct marketing of Heinz Beans.
KEYWORDS: direct, marketing, fmcg, products,
Other Papers On: Direct Marketing
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