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Direct Marketing
C/M/1515. Direct & Internet Marketing of Carbon Trust
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at concepts of direct marketing and Internet marketing analysing their use by Carbon Trust, a UK company advising organisations on the ways to reduce carbon emissions. Links between relationship marketing and Internet marketing are established, the advantages and disadvantages of the relationship marketing through customer base are outlined. The drivers of growth for direct and Internet marketing are explored using the PEST model. Direct and Internet marketing strategies used in modern business are described including viral marketing.
KEYWORDS: Carbon Trust, direct and internet marketing, online marketing, PEST, viral marketing,
Other Papers On: Carbon Trust
Other Papers On: New media and online marketing
Other Papers On: Direct Marketing
Other Papers On: PEST Analysis
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