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C/M/1339. Proposal. Impact of Direct-to-Consumer Advertising (DTCA) on Consumer Behaviour towards Pharmaceutical Products in Greece
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes research into consumer attitudes and behaviour towards direct-to-consumer advertising (DTCA) of pharmaceutical products in Greece. The relation of the proposed dissertation to the previous research is established, research methodology is described including the technique of primary data collection via a questionnaire, research timetable is indicated.
KEYWORDS: Proposal, Consumer Behaviour, Advertising, Marketing, Pharmaceutical Industry, Greece, DTCA,
Other Papers On: Marketing Dissertations
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