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Customer Satisfaction (CS)
C/M/2283. Theory of Customer Satisfaction: Literature Review
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper presents a literature review of the dissertation on customer satisfaction (CS) in small and large retail outlets. A theoretical background is provided to the CS concept, customer service and SERQUAL model, the methods of enhancing CS, the factors that affect CS, etc.
KEYWORDS: Customer Satisfaction, Literature Review, SERQUAL, customer service,
Other Papers On: Customer Satisfaction (CS)
Other Papers On: Literature Reviews Dissertations
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