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Customer Satisfaction (CS)

C/M/1720. Consumer behaviour in the restaurant and hotel industry

WORDS:
2900
DATE:
2010
PRICE:
29.99 GBP

This paper discusses a project that focuses on consumer’s perception towards services provided by hotels and restaurants. The paper also examines corporate social responsibility (CSR), and the way in which it affects how the industry attains integrity, sustainability and responsibility. Questionnaires were completed by 40 participants to obtain data on their preferences and eating habitats. The review of literature focuses on CSR, tourism, customer service and satisfaction. The results from the questionnaires are analysed and discussed, and the paper concludes by presenting the data collected.

 

KEYWORDS: Consumer perception, consumer behaviour, customer satisfaction, corporate social responsibility, CSR, Hotel industry, restaurant industry, integrity, sustainability,

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Received thanx great paper J.C.