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Customer Satisfaction (CS)
C/M/1115. Customer loyalty and customer satisfaction: Toyota case study
- WORDS:
- 4900
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the contribution of loyal customers to business reviewing literature on the impact of customer loyalty and satisfaction on company development. A case study is conducted of Toyota's tactics to retain customers discussing 'Customer First' philosophy, customer trust, customer satisfaction, service quality, switching cost, and corporate image.
KEYWORDS: Customer loyalty, customer satisfaction, service quality, trust, switching cost, corporate image, Toyota,
Other Papers On: Toyota
Other Papers On: Customer Satisfaction (CS)
Other Papers On: Customer Loyalty
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