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C/EI/98. Dissertation. Factors affecting students' satisfaction and loyalty in online book purchases

WORDS:
20000
DATE:
2009
PRICE:
209.99 GBP

The dissertation examines the trends in the online purchases of books by UK students. Literature is reviewed on the theory of customer loyalty and its relation to customer satisfaction. A study is conducted to identify the factors that drive students to make initial purchases of books and continue to buy books online rather than through traditional retail book stores. The research methods are based on the analysis of secondary data and primary data obtained via survey questionnaires and in-depth interviews with university students. Conclusions are made about the factors that influence students’ satisfaction with online book purchases and affect their loyalty. Recommendations are suggested for online books retailers targeting at the students’ audience.

 

KEYWORDS: Dissertation, online purchase, books purchasing, customer loyalty, customer satisfaction, students,

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I recieved the document. Delivery was prompt and literature very helpfull. Kirk