Browse our collection of papers in
Customer Loyalty
C/M/2482. Dissertation. An investigation into the importance of branding and brand loyalty in the airline industry. Case study British Airways.
- WORDS:
- 17900
- DATE:
- 2012
- PRICE:
- 179.99 GBP
This dissertation looks at the importance of branding and brand loyalty in the airline industry, and uses British Airways (BA) as a case study. The study begins by identifying the background to the study, and to the case study. The dissertation aims to answer the following questions, “How effective has BA been in developing its brand” and “How has this brand development impacted upon the customer-brand relationship and their loyalty to the airline”? The review of literature discusses a wide range of topics, including product strategy, brand identity at BA, branding at BA, benefits of brand loyalty, and product levels. After the review of literature has been completed, the study then identifies all of the aspects regarding the research methodology. The study then analyses all of the data collected, and discusses the findings in detail.
KEYWORDS: Dissertation, branding, brand loyalty, airline industry, British Airways, BA, customer-brand relationship, product strategy, brand identity!,
C/M/2426. Proposal. Customer Loyalty in Online Social Networking: Effectiveness and Scope for Traditional Offline Typologies
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This is a proposal for a study on customer loyalty in online social networking, and begins by providing background information on the subject. The objectives of the study are to determine the effectiveness of traditional customer loyalty typologies for online social networking websites’ users, to determine how ‘trust’ and ‘social presence’ are important determinants of customer loyalty in an online social networking website, and to determine the effectiveness of the typologies of customer loyalty and the in retaining users online. The proposal then details the planned methodology and programme of work.
KEYWORDS: Proposal, customer loyalty, online social networking, customer loyalty typologies, trust, social presence!,
C/M/2403. Relationship between brand loyalty and product quality of Apple
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the causes of Apple products’ popularity with students examining motivations behind their buying decision towards the Apple brand. The relation between product quality and the brand loyalty is examined using the data obtained from primary research via a questionnaire distributed among students.
KEYWORDS: brand loyalty, product quality, Apple,
C/M/2377. Falling in and out of love with brand: switching from PC to Apple
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the ‘love relationship’ between customers and brands defining brand love as a marketing concept and discussing its antecedents, outcomes and measurements. The issues of ending and starting a new brand love relationship are addressed conducting a study of swings in computer brand preferences from Microsoft’s Personal Computer (PC) to Apple’s MacBook.
KEYWORDS: Brand love, from PC to Apple, customers and brands,
C/M/2373. Proposal. Evaluation of the demographic factors that affect grocery retail stores customer loyalty base
- WORDS:
- 4650
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This proposal is for a study on the different demographic factors that impact on grocery retail stores customer loyalty base. The paper presents the background the research, and the objectives are to identify the role of brand loyalty among other elements of brand equity, to identify key factors affecting the customer’s loyalty, and to investigate on the degree of influence of each of the demographic factors on customer’s loyalty. The rationale for the study is detailed, before the proposal introduces the proposed review of literature. This section evaluates brand loyalty and loyalty programs.
KEYWORDS: Proposal, demographics, retail stores, customer loyalty, brand equity,
S/M/615. Review: Grocery Loyalty: Tesco Club card and its impact on loyalty
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper reviews the article “Grocery Loyalty: Tesco Club card and its impact on loyalty” (2006) published in the, “British Food Journal” in Volume 108, issue 11. The review introduces the main arguments of the article and the background of the subject area. The paper analyses the results and the discussion sections of the article.
KEYWORDS: Review, article, Grocery Loyalty: Tesco Club card and its impact on loyalty, British food journal!,
S/M/613. Dissertation: Tesco private brands versus manufacturer brands: An exploratory research based on IMC and Buyer Behaviour
- WORDS:
- 8200
- DATE:
- 2011
- PRICE:
- 89.99 GBP
This dissertation compares Tesco’s private brands to manufacturer brands. The study aims to investigate how Tesco uses forms of in-store displays, price and packaging to communicate, to examine how the role of packaging, price and in-store displays affects the consumer decision making process and brand awareness of Tesco’s private brands, and to understand consumer’s knowledge and perception about Tesco PLC and Tesco’s own-label brands. The review of literature discusses topics like brand equity, brand loyalty, brand preference, and integrated marketing communication mix (IMC). The research methodology is provided in great detail, and the study examines all of the results from the data collection methods in the findings section. Conclusions are made regarding recommendations and areas for further research.
KEYWORDS: Dissertation, Tesco, private brands, manufacturer brands, displays, packaging, brand equity, brand loyalty, integrated marketing communication mix!,
S/M/612. Dissertation. How does Customer Loyalty affect the buying behaviour of Supermarket customers
- WORDS:
- 7650
- DATE:
- 2011
- PRICE:
- 79.99 GBP
This dissertation critically evaluates the extent to which customer loyalty affects buying behaviour in regards to supermarket customers. The paper focuses on Tesco and Sainsbury’s, and begins by presenting the background to both, and provides an overview of the market. The paper aims to investigate whether rewards and deals of loyalty programs affect loyalty of customers, To examine that to what extent sales promotion offers influences the customer’s loyalty, and To investigate that to what extent loyalty programs motivate customers to make frequent purchases. The review of literature examines a wide range of topics such as the marketing mix, consumer behaviour, and loyalty marketing. The research methodology is provided in great detail, and outlines all aspects of data collection methods, limitations and ethical considerations. The dissertation then analyses all of the findings in reference to the objectives, and concludes by presenting recommendations.
KEYWORDS: Dissertation, customer loyalty, buying behaviour, supermarket, Tesco, Sainsbury, loyalty programmes, marketing mix, loyalty marketing, rewards!,
S/M/611. Critical evaluation of the influence of loyalty programmes on customer buying behaviour
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper critically evaluates the influence of loyalty programs on customer buying behaviour, and mainly focuses on Tesco. The paper begins by identifying the problem, and aims to investigate whether customers are satisfied with the rewards provided or offered and to investigate that to what extent loyalty programs motivate customers to make frequent purchases. The review of literature examines consumer behaviour ad loyalty, and assesses the link between loyalty and satisfaction. The next section is the methodology, and it explains the chosen data collection methods. The paper then examines and analyses the findings from the questionnaire.
KEYWORDS: Loyalty programmes, Tesco, Tesco clubcard, buying behaviour, rewards!,
C/M/2027. Dissertation. Service quality and customer retention at KFC Leyton Mills
- WORDS:
- 21200
- DATE:
- 2011
- PRICE:
- 219.99 GBP
The dissertation investigates the impacts of service quality (SQ) on customer retention in a fast food setting offering a case study of a KFC outlet in Leyton Mills, London faced with customer retention issues. Success factors of fast food services and KFC restaurants are examined. Literature is reviewed on SQ theory including the history of SQ research, the measurements of SQ, customer relations, customer loyalty management, SERVQUAL and SERVPERF models of SQ analysis, etc. The methodology of the research includes analysis of secondary sources and primary data obtained from KFC consumer surveys via questionnaires, and interviews with the management of KFC Leyton Mills comparing KFC performance to that of McDonalds. Conclusions are made about the customer profile of the outlet and their service quality. Recommendations are suggested about the strategies that can increase customer loyalty and retention.
KEYWORDS: Dissertation, service quality, customer retention, KFC Leyton Mills, McDonalds, fast food restaurant, customer loyalty,
C/M/1979. Proposal. Consumer loyalty programmes and the hospitality sector
- WORDS:
- 1800
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal focuses on consumer loyalty programmes, and aims to assess how they contribute to the long term success and growth of the hospitality sector. The objectives are to explore the current status of customer loyalty programs in the hospitality industry, analyse of the way companies can implement such loyalty programs, to assess how these loyalty programs are perceived by the customers, and to analyse the way and extent such loyalty programmes influence the buying pattern of the customers. The literature review is outlined, and the plan for the methodology is provided. The proposal concludes with a Gantt chart to outline the time scale of the project.
KEYWORDS: Proposal, consumer loyalty programmes, hospitality sector, buying pattern!,
C/M/1950. Service delivery in health care: marketing perspective
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper addresses the issues of service delivery within the health care industry from a marketing perspective looking at the strategies that target at customer satisfaction and loyalty, and discussing goals and policies practiced by the Health Maintenance Organization (HMO) and other health care organisations to attract customers. Gaps between management perceptions and customer expectations of the service quality are identified.
KEYWORDS: Service delivery, health care, customer satisfaction, customer loyalty,
C/M/1899. Examination of Boots loyalty card scheme
- WORDS:
- 1100
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines Boots loyalty card scheme, the advantage card. The paper aims to examine relationship marketing and consumer society. An outline the scheme is provided, and the paper discusses how it benefits both boots and customers. The ethical considerations of the advantage card are discussed, and the paper concludes by assessing how useful the card may be to other marketing practitioners.
KEYWORDS: Boots, Loyalty card scheme, advantage card, relationship marketing, consumer society!,
C/M/1586. The handling and wide reporting of the breakdown of Eurostar trains and the affect on marketing and future sales
- WORDS:
- 450
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper evaluates the way in which the breakdown of Eurostar affected the marketing department, in special view of future sales. The paper briefly describes the many different affects that range from bad media coverage, legal action to advantage to competitors. The issue of trust is outlined as one of the main consequences of the breakdown.
KEYWORDS: Eurostar, marketing, trust!,
C/M/1553. Dissertation. An analysis of brand, celebrity and consumer behaviour: a case study of Virgin Atlantic, Richard Branson and customers in Nigeria
- WORDS:
- 17000
- DATE:
- 2010
- PRICE:
- 179.99 GBP
This dissertation attempts to investigate the congruence between the brand, the celebrity and consumer buying behaviour with particular reference and emphasis on Virgin Atlantic, its CEO Richard Branson and its customers in Nigeria. The dissertation begins with a survey of necessary literature on brands, celebrities, celebrity endorsement and consumer Behaviour. An exploratory study is done by the use of the both quantitative and qualitative research method. Key respondents were Virgin Atlantic passengers in Nigeria. Questionnaires were distributed over a span of seven Virgin Atlantic flights departing from Nigeria. In this research, two research hypotheses were formed and tested. They are: the name Richard Branson gives additional value to the Virgin Atlantic brand as perceived by its customers in Nigeria and the purchase decision of Virgin Atlantic customers in Nigeria is linked to Richard Branson's association with the Virgin brand.
KEYWORDS: Dissertation, Virgin Atlantic, Richard Branson, air travel, Nigeria, brand, consumer behaviour, brand loyalty, celebrity endorsement, brand association, customer loyalty, brand personality,
C/M/1441. Perceptions of Lidl and Aldi in UK food retail market
- WORDS:
- 4900
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the shift in consumers’ attitude towards food retailers in the UK with the focus on discount supermarket chains Aldi and Lidl. Marketing mix (7P) analysis of both supermarkets is conducted, factors influencing consumer behaviour are examined, the patterns of buying behaviour are identified discussing customer loyalty towards low-cost food retailers in the UK in conditions of the current economic downturn. Recommendations are suggested about price strategies and online presence of Lidl and Aldi.
KEYWORDS: Lidl, Aldi, UK food retail, consumer behaviour, customer loyalty, discount supermarket, low price products, marketing mix,
C/M/1327. Dissertation. Impact of Tesco Clubcard on Customer Loyalty: Multi-Category Perspective
- WORDS:
- 12700
- DATE:
- 2010
- PRICE:
- 129.99 GBP
The dissertation examines the impact of Tesco Clubcard on customer loyalty (CL) to different types of product. Literature is reviewed on the marketing theory including relationship marketing, its role in ensuring customer loyalty, CL programmes used by supermarket retailers, approaches to CL in Tesco, etc. The research uses qualitative and quantitative methods based on secondary data and primary data obtained from the study of a sample population of customers in a Tesco store. Customer loyalty profiles are examined using semi-structured interviews and questionnaires. Conclusions are made about the influence of the Clubcard on customers’ decision to buy certain products in Tesco.
KEYWORDS: Dissertation, Customer loyalty, Tesco, Clubcard,
C/M/1299. Proposal. Success factors behind supermarket loyalty cards: case study of Tesco Clubcard
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes to examine the role of supermarket loyalty cards in ensuring customer loyalty using the case study of Tesco Clubcard. The rationale for the research is presented outlining the research subtopics, the areas of the literature review, research methodology and academic value.
KEYWORDS: Proposal, customer loyalty, supermarket loyalty, loyalty card, Tesco Clubcard,
C/EI/98. Dissertation. Factors affecting students' satisfaction and loyalty in online book purchases
- WORDS:
- 20000
- DATE:
- 2009
- PRICE:
- 209.99 GBP
The dissertation examines the trends in the online purchases of books by UK students. Literature is reviewed on the theory of customer loyalty and its relation to customer satisfaction. A study is conducted to identify the factors that drive students to make initial purchases of books and continue to buy books online rather than through traditional retail book stores. The research methods are based on the analysis of secondary data and primary data obtained via survey questionnaires and in-depth interviews with university students. Conclusions are made about the factors that influence students’ satisfaction with online book purchases and affect their loyalty. Recommendations are suggested for online books retailers targeting at the students’ audience.
KEYWORDS: Dissertation, online purchase, books purchasing, customer loyalty, customer satisfaction, students,
C/M/1266. Dissertation. Impact of the Tesco Clubcard on Customer Loyalty: Multi-Category Perspective
- WORDS:
- 12300
- DATE:
- 2009
- PRICE:
- 129.99 GBP
The dissertation examines the technique of loyalty cards introduced by UK supermarket retailers in the 1990s conducting a case study of the Tesco Clubcard impact on customer loyalty (CL) at Tesco and its relationship to the product category. Literature is reviewed on the theory of CL, relationship marketing, customer retention, customer acquisition, CL in retail environment, etc. Analysis is performed of the secondary and primary data obtained from semi-structured interviews and questionnaires, using the methods of qualitative and quantitative research. Conclusions are made about the impact of the Tesco Clubcard on CL at and its change in accordance with the product category.
KEYWORDS: Dissertation, Tesco Clubcard, customer loyalty, supermarket retailing,
C/M/1214. Tesco's approach to generating customer loyalty through Tesco Club Card
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the use of Tesco Club Card to generate strong customer loyalty. Primary research is conducted through interviews with Tesco staff and consumers. Conclusions are made about the benefits of the Tesco Club Card loyalty programme and its role in the company’s the success.
KEYWORDS: Tesco, customer loyalty, Club Card,
C/M/1212. Dissertation. Branding in Retail Sector: Case Study of Marks and Spencer
- WORDS:
- 10000
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The dissertation examines the issues of customer retention (CR) in the context of the UK retail industry reviewing the theory of branding and offering a case study of CR practices used in Marks and Spencer (M&S). Factors affecting the company performance are identified, measures to satisfy and maintain customers are considered. The methods of quantitative and qualitative research are combined using primary data obtained from a questionnaire. Conclusions are made about the outcomes of the CR policies of M&S.
KEYWORDS: Dissertation, Branding, customer retention, Marks and Spencer, M&S,
C/M/1206. Tesco's approach to generating customer loyalty through Tesco Club Card
- WORDS:
- 4600
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper addresses the issues of customer loyalty examining the use of the Tesco Club Card. The background of Tesco is described. Literature is reviewed on the role of loyalty programmes as part of the consumer relationship marketing. A study is conducted using the methods of primary research thorough the interviews with Tesco staff and consumers. Conclusions are made about the effectiveness of the Tesco Club Card programme suggesting recommendations about its further improvement.
KEYWORDS: Tesco Club Card, customer loyalty, customer relationship marketing, CRM,
C/M/1205. Proposal. Customer Attitudes towards Loyalty Programmes in UK Food Retail business of United Kingdom
- WORDS:
- 1200
- ADD-ONS:
- Statistical Data
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper proposes to investigate the impact of loyalty cards on the performance of the UK supermarkets. Literature on the theory of customer loyalty is reviewed. A study is conducted to identify whether loyalty cards and promotion schemes have a greater impact on women rather than on men, and on older rather than on younger customers. Customer loyalty in consumers towards store cards is discussed. The research methods are described, the questionnaire sample and analysis are presented in the Appendices.
KEYWORDS: Proposal, Tesco, Store loyalty, Loyalty Cards, customer retention, UK supermarkets,
C/M/1168. Proposal. What are the factors that underpin customer loyalty at Sainsbury's?
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper proposes to examine relationship management (RM) at Sainsbury’s to identify the factors that influence customer loyalty at the supermarket and distinguish between different types of customers according to their loyalty profiles. Literature on the theory of RM is reviewed, the methods of the study are described, its timescale is outlined.
KEYWORDS: Proposal, Relationship management, Sainsbury’s, customer loyalty,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thanks fast service. Helped me out a lot.Nick
