Browse our collection of papers in
Customer Loyalty

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C/EI/347. Impact of social networking on customer loyalty: research methodology

WORDS:
1850
DATE:
2014
PRICE:
19.99 GBP

The paper presents a description of methodology used in the study of the social networking site Facebook to determine its influence on customer engagement and loyalty. Research paradigms and approaches are defined, strategies and techniques of data analysis are described, ethical aspects of the research methodology and its limitations are considered.

 

KEYWORDS: social networking, customer loyalty, research methodology, Facebook,

 

C/M/3588. Dissertation. Impact of global financial crisis on consumer confidence in Swiss banks

WORDS:
22250
DATE:
2014
PRICE:
229.99 GBP

The dissertation investigates the influence of the financial crisis of 2007-2009 on Swiss consumers’ confidence in the national banking system. Literature is reviewed on the causes and consequences of the global financial crisis and the theory of customer behaviour focusing on the factors that affect customer confidence. The methodology of the dissertation is based on secondary research and a statistical analysis of primary data obtained from a questionnaire survey in older Swiss consumers to determine their confidence and trust in banks. Conclusions are made about the level of confidence in the financial sector among the studied age group of Swiss customers.

 

KEYWORDS: Dissertation, global, financial crisis, consumer confidence, Swiss banks,

 

C/M/3558. Proposal. Motivations and expectations behind loyalty schemes

WORDS:
1000
DATE:
2014
PRICE:
19.99 GBP

The paper proposes to examine programs that help to enhance customer loyalty focusing on the analysis of motivations and expectations behind loyalty schemes. The rationale, aim and objectives of the research are outlined, the topics of the literature review are defined, the methodology is described.

 

KEYWORDS: Proposal, motivations, expectations, loyalty schemes,

 

C/M/3500. Customer satisfaction and retention: case study of service quality in Mobily

WORDS:
5150
DATE:
2014
PRICE:
59.99 GBP

The paper looks at the dimensions of customer satisfaction and customer loyalty towards the telecommunications company Mobily based in Riyadh, Saudi Arabia. Literature is reviewed on the theory of customer loyalty, customer satisfaction and service quality. Conclusions are made about the relationship between service quality (SERVQUAL) parameters, i.e. staff responsiveness and assurance, and customer satisfaction and retention in the studied company.

 

KEYWORDS: Customer satisfaction, retention, service quality, Mobily,

 

C/M/3470. Proposal. Building customer loyalty in Carrefour UAE

WORDS:
1200
DATE:
2014
PRICE:
19.99 GBP

The paper proposes to examine strategies that can be used by the French retailer Carrefour in the United Arab Emirates (UAE) to win their customers’ loyalty. The problem, aim, objectives and questions of the research are outlined. Literature is reviewed on the background of Carrefour, customer loyalty strategies in the retail sector, etc. The methodology is described, the time plan of the research is presented.

 

KEYWORDS: Proposal, customer loyalty, Carrefour UAE,

 

C/M/3469. Impact of customer loyalty schemes on consumer behaviour: case study of UK coffee shop

WORDS:
1200
DATE:
2014
PRICE:
19.99 GBP

The paper looks at the relevance of customer loyalty schemes (CLS) in organisational performance reporting on a questionnaire survey conducted among customers of an independent coffee shop in Poulton-le-Fylde, UK. Conclusions are made about the effectiveness of the shop’s CLS and the impact of the schemes on consumers’ behaviour during the recent economic recession.

 

KEYWORDS: customer loyalty schemes, CLS, consumer behaviour, UK coffee shop,

 

C/M/3438. Dissertation. Impact of customer perceptions and brand loyalty on luxury hotels: case study of Claridge's

WORDS:
10550
DATE:
2014
PRICE:
109.99 GBP

The dissertation examines customer perceptions of hospitality services provided by the Claridge’s Hotel in London identifying factors that shape visitors’ loyalty to the hotel brand. Literature is reviewed on the theory of consumer behaviour and perceptions of service quality in the hospitality sector, the concept of brand loyalty and its features in the service industry, etc. A survey is conducted among the visitors of Claridge’s Hotel in London. The methodology of the research is based on the analysis of secondary data and primary data obtained from the hotel’s visitors via questionnaires. Conclusions are made about factors affecting brand loyalty of Claridge’s hotel’s visitors.

 

KEYWORDS: Dissertation, customer perceptions, brand loyalty, luxury hotels, Claridge’s,

 

C/M/3384. Methodology of research based on automobile customers' survey

WORDS:
2500
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the methodology used for a study based on the survey of Greek and British automobile customers. An overview is provided of approaches to the choice of research methods and techniques including methods of statistical analysis, addressing ethical issues and limitations of the study, and presenting a time plan of the survey.

 

KEYWORDS: Methodology, customers, survey, statistical,

 

C/F/1719. Proposal. Customer loyalty and attitudes towards banking sector in USA before and after recession

WORDS:
2500
DATE:
2013
PRICE:
29.99 GBP

The paper proposes to investigate customer loyalty and attitudes towards commercial banks in the USA before and after the financial crisis of 2008. The aims and objectives of the research are outlined. Literature is reviewed on subprime mortgage crisis of the US banking and loan market and the theory of consumer behaviour including customer loyalty and perceptions. The methodology of the research is described.

 

KEYWORDS: Proposal, customer loyalty, banking, USA, recession, financial crisis,

 

C/M/3207. Determinants of Customer Loyalty

WORDS:
2950
DATE:
2013
PRICE:
29.99 GBP

The paper looks at the phenomenon of customer loyalty (CL) investigating factors that influence customer behaviours, and considering CL in the context of brand perception, purchase decision-making, customer satisfaction, quality of goods and services, etc. Barriers to customer loyalty are outlined.

 

KEYWORDS: Determinants, Customer Loyalty,

 

C/M/3158. Impact of customer rewards on customer loyalty

WORDS:
4100
DATE:
2013
PRICE:
49.99 GBP

The paper looks at customer rewards as a marketing tool used to ensure customers’ loyalty arguing whether companies benefit from the maintenance of loyalty reward schemes. Definitions of loyalty are presented, the benefits and shortcomings of loyalty schemes are identified from the perspective of the customers and from the perspective of the company. Recommendations are suggested about strategies of effective customer relationship management (CRM).

 

KEYWORDS: customer rewards, customer loyalty, CRM,

 

C/M/3042. Impact of customer rewards on customer loyalty

WORDS:
4100
DATE:
2013
PRICE:
49.99 GBP

The paper looks at customer rewards as a marketing tool used to ensure customers’ loyalty arguing whether companies benefit from the maintenance of loyalty reward schemes. Definitions of loyalty are presented, the benefits and shortcomings of loyalty schemes are identified from the perspective of the customers and from the perspective of the company. Recommendations are suggested about strategies of effective customer relationship management (CRM).

 

KEYWORDS: customer rewards, customer loyalty, CRM,

 

C/M/3024. Retaining and Promoting Customer Loyalty in Difficult Economic Times: Case Study of Sainsbury's

WORDS:
6100
DATE:
2012
PRICE:
69.99 GBP

The paper examines the impact of the recent recession on customer loyalty to Sainsbury’s supermarket describing the company’s background, and reporting on the findings of a face-to-face survey that was conducted with Sainsbury’s shoppers to explore their shopping habits and behaviours. A regression analysis of the obtained data is performed calculating the likelihood of Sainsbury’s customer retention. Strategies that can be used to increase customer loyalty are discussed suggesting recommendations to the senior management of J Sainsbury’s.

 

KEYWORDS: Customer Loyalty, Difficult Economic Times, Sainsbury’s,

 

C/M/2930. Dissertation. Effects of loyalty reward schemes on visitors' retention rate in Singaporean luxury hotels

WORDS:
14650
DATE:
2012
PRICE:
149.99 GBP

The dissertation investigates the role of loyalty reward schemes in increasing the retention rate of visitors to luxury hotels in Singapore. Literature is reviewed on the features of the luxury hotel sector of Singapore, the theory of customer behaviour with the focus on customer loyalty, the effects of loyalty rewards on hotels' visitor retention, etc. The methods of the research are based on secondary data and primary data obtained from online questionnaires sent to 200 respondents. Conclusions are made about the relationship between the subscription to loyalty reward schemes and the increase of the retention rate in luxury hotels' customers.

 

KEYWORDS: Dissertation, loyalty reward schemes, visitors' retention, Singapore, luxury hotels,

 

C/M/2924. Proposal + Dissertation. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco

WORDS:
13450
DATE:
2012
PRICE:
139.99 GBP

The paper offers a combination of a proposal and a dissertation on the role of loyalty schemes used by UK supermarkets in gaining competitive advantage. The proposal outlines the aims and objectives of the research, describes the background of UK food retail market, and details the design, methodology and timescale the project. The dissertation offers a review of literature on the concept of relationship and loyalty marketing, the nature of customer relationship management (CRM), the role of loyalty cards in the grocery retail sector, the challenges faced by supermarkets with regard to customer loyalty, etc. A case study is conducted of the Tesco's ClubCard scheme using interviews with respondents in South Manchester. Conclusions are made about the contribution of loyalty cards to the maintenance of customer loyalty within the UK grocery market. This proposal contains 990 words and dissertation contains 12460 words.

 

KEYWORDS: Proposal, Dissertation, loyalty cards, competitive advantage, UK supermarkets, Tesco, ClubCard,

 

C/M/2923. Dissertation. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco

WORDS:
12450
DATE:
2012
PRICE:
129.99 GBP

The dissertation investigates the role of loyalty schemes used by UK supermarkets in gaining competitive advantage. The literature review touches on the concept of relationship and loyalty marketing, the nature of customer relationship management (CRM), the role of loyalty cards in the grocery retail sector, the challenges faced by supermarkets with regard to customer loyalty, etc. A case study is conducted of Tesco's ClubCard loyalty scheme using interviews with respondents in South Manchester. Conclusions are made about the contribution of loyalty cards to the maintenance of customer loyalty within the UK grocery market. The proposal for the dissertation can be found separately on our website under the title: Proposal. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco.

 

KEYWORDS: Proposal, Dissertation, Loyalty cards, competitive advantage, UK, supermarkets, Tesco, ClubCard, customer relationship management, CRM,

 

C/M/2922. Proposal. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco

WORDS:
990
DATE:
2012
PRICE:
9.99 GBP

The paper proposes research into the role of loyalty schemes used by UK supermarkets in gaining competitive advantage. The proposal outlines the aims and objectives of the research, the background of the UK food retail market, the design and methodology of the study, and the timescale of work at the project.

 

KEYWORDS: Proposal, loyalty cards, competitive advantage, UK supermarkets, Tesco,

 

C/M/2866. Proposal. Retaining and Promoting Customer Loyalty in Economic Crisis: Case Study of Sainsbury's

WORDS:
2850
DATE:
2012
PRICE:
29.99 GBP

The paper proposes to examine the impact of the current economic recession in the UK on customer loyalty to Sainsbury's supermarket chain. Literature is reviewed on the background of the company and the difficulty of maintaining the loyalty of their customers. The purpose, aims, objectives and questions of the research are outlined, the design and methodology are described, a reflection is provided about the challenges faced by the researcher while reviewing relevant academic literature.

 

KEYWORDS: Proposal, Customer Loyalty, Economic Crisis, Sainsbury's,

 

C/M/2830. Proposal. Brand loyalty to supermarket fashion: case study of Asda and Tesco clothing ranges

WORDS:
1250
DATE:
2012
PRICE:
19.99 GBP

The paper proposes to investigate the levels of consumers' brand loyalty towards the two ranges of clothing, i.e. Florence and Fred and George sold by Tesco and Asda, respectively. Literature is reviewed on the definitions of brand loyalty, Asda and Tesco brands in the UK fashion industry, etc. Research hypotheses are formulated, the methogology is described.

 

KEYWORDS: Proposal, Brand loyalty, supermarket fashion, Asda, Tesco, clothing ranges, Florence and Fred, George,

 

C/M/2781. Customer loyalty to UK supermarkets: research findings

WORDS:
930
DATE:
2012
PRICE:
9.99 GBP

The paper reports on the results of primary research into the factors that make customers loyal to a supermarket presenting analysis of the data obtained via questionnaires from the customers of Tesco, Sainsbury's and Marks and Spencer (M&S).

 

KEYWORDS: Customer loyalty, UK supermarkets, Tesco, Sainsbury's, Marks and Spencer, M&S,

 

C/M/2764. Primary research into consumer attitudes towards customer loyalty programmes offered by hotels

WORDS:
2950
DATE:
2012
PRICE:
29.99 GBP

The paper reports on quantitative and qualitative analysis of primary data obtained via questionnaires, surveys and interviews to study consumer attitudes towards customer loyalty programmes (LPS) offered by various hotels. The relationship between demographic variables and consumer attitudes is established, recommendations are suggested about the segmentation of leisure and business customers in the development of hotels' loyalty programs.

 

KEYWORDS: Primary research, consumer attitudes, customer loyalty programmes, hotels,

 

C/T/219. Dissertation outline. Effects of service quality on customer satisfaction and loyalty at Hilton Jeddah in Saudi Arabia

WORDS:
1050
DATE:
2012
PRICE:
19.99 GBP

The paper offers an outline of the dissertation on the effects of service quality on customer satisfaction and loyalty in the Saudi hospitality industry suggesting a case study of Hilton Jeddah. The question and objectives of the research are formulated, the areas and topics of the literature review are defined, the methodology is described.

 

KEYWORDS: Dissertation outline, service quality, customer satisfaction, customer loyalty, Hilton Jeddah, Saudi Arabia,

 

S/M/683. Dissertation. Loyalty programmes and the effect on dining at mid-priced restaurants

WORDS:
10400
DATE:
2011
PRICE:
109.99 GBP

This dissertation looks at the affect that loyalty programmes have on customers when deciding to dine at a mid-priced restaurant. The objectives are to examine the literature surrounding loyalty schemes, with particular reference to the restaurant industry, to review the current loyalty systems being enforced within the restaurant sector, to analyse customer opinions concerning loyalty programs, to investigate preferred rewards from loyalty programs, to evaluate the role of loyalty programs in the decision making process, and to analyse whether mid-priced restaurants should implement loyalty programs. The review of literature discusses a range of topics regarding types of loyalty, loyalty schemes, and the limitations of loyalty programmes. The methodology is detailed, and this is followed by an analysis of the results. Conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, loyalty programmes, dine, mid-priced restaurant, restaurant industry, decision making process, loyalty schemes,

 

C/M/2751. Impact of demographic factors on customer loyalty in UK supermarkets. Research methods

WORDS:
10150
DATE:
2012
PRICE:
109.99 GBP

The paper offers a review of research methods on the topic “Impact of demographic factors on customer loyalty in UK supermarkets” providing information on various research approaches, paradigms, strategies, data collection techniques, etc. Research tools used in socio-demographic studies are explained and applied to the data collected in the course of analysis to define the dependence of customer loyalty in various supermarkets on the quality of supermarkets’ products and services. The limitations of the research are identified suggesting recommendations for further research in the area.

 

KEYWORDS: demographic factors, customer loyalty, UK supermarkets, research methods,

 

C/M/2747. Dissertation. Customer Loyalty towards E-Commerce: Case Study of Saudi Airlines

WORDS:
14300
DATE:
2012
PRICE:
149.99 GBP

The dissertation examines the relationship between customer satisfaction and loyalty towards Saudi Arabian airlines based on e-commerce. Literature is reviewed on the background of e-commerce and the theory of consumer behaviour identifying factors that affect customer satisfaction, website loyalty and website trust. A case study is conducted to understand the expectations and attitudes of airline customers towards the quality of Saudi airlines’ websites. The methodology of the dissertation is based on secondary research and primary research conducted via questionnaires delivered to the users of three Saudi airlines. Conclusions are made about the reliability and validity of the research.

 

KEYWORDS: Dissertation, Customer Loyalty, E-Commerce, Saudi Airlines, Customer Satisfaction, website loyalty,