Browse our collection of papers in
Customer Loyalty
C/M/1327. Dissertation. Impact of Tesco Clubcard on Customer Loyalty: Multi-Category Perspective
- WORDS:
- 12700
- DATE:
- 2010
- PRICE:
- 129.99 GBP
The dissertation examines the impact of Tesco Clubcard on customer loyalty (CL) to different types of product. Literature is reviewed on the marketing theory including relationship marketing, its role in ensuring customer loyalty, CL programmes used by supermarket retailers, approaches to CL in Tesco, etc. The research uses qualitative and quantitative methods based on secondary data and primary data obtained from the study of a sample population of customers in a Tesco store. Customer loyalty profiles are examined using semi-structured interviews and questionnaires. Conclusions are made about the influence of the Clubcard on customers’ decision to buy certain products in Tesco.
KEYWORDS: Dissertation, Customer loyalty, Tesco, Clubcard,
C/M/1299. Proposal. Success factors behind supermarket loyalty cards: case study of Tesco Clubcard
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes to examine the role of supermarket loyalty cards in ensuring customer loyalty using the case study of Tesco Clubcard. The rationale for the research is presented outlining the research subtopics, the areas of the literature review, research methodology and academic value.
KEYWORDS: Proposal, customer loyalty, supermarket loyalty, loyalty card, Tesco Clubcard,
C/EI/98. Dissertation. Factors affecting students' satisfaction and loyalty in online book purchases
- WORDS:
- 20000
- DATE:
- 2009
- PRICE:
- 209.99 GBP
The dissertation examines the trends in the online purchases of books by UK students. Literature is reviewed on the theory of customer loyalty and its relation to customer satisfaction. A study is conducted to identify the factors that drive students to make initial purchases of books and continue to buy books online rather than through traditional retail book stores. The research methods are based on the analysis of secondary data and primary data obtained via survey questionnaires and in-depth interviews with university students. Conclusions are made about the factors that influence students’ satisfaction with online book purchases and affect their loyalty. Recommendations are suggested for online books retailers targeting at the students’ audience.
KEYWORDS: Dissertation, online purchase, books purchasing, customer loyalty, customer satisfaction, students,
C/M/1266. Dissertation. Impact of the Tesco Clubcard on Customer Loyalty: Multi-Category Perspective
- WORDS:
- 12300
- DATE:
- 2009
- PRICE:
- 129.99 GBP
The dissertation examines the technique of loyalty cards introduced by UK supermarket retailers in the 1990s conducting a case study of the Tesco Clubcard impact on customer loyalty (CL) at Tesco and its relationship to the product category. Literature is reviewed on the theory of CL, relationship marketing, customer retention, customer acquisition, CL in retail environment, etc. Analysis is performed of the secondary and primary data obtained from semi-structured interviews and questionnaires, using the methods of qualitative and quantitative research. Conclusions are made about the impact of the Tesco Clubcard on CL at and its change in accordance with the product category.
KEYWORDS: Dissertation, Tesco Clubcard, customer loyalty, supermarket retailing,
C/M/1214. Tesco's approach to generating customer loyalty through Tesco Club Card
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the use of Tesco Club Card to generate strong customer loyalty. Primary research is conducted through interviews with Tesco staff and consumers. Conclusions are made about the benefits of the Tesco Club Card loyalty programme and its role in the company’s the success.
KEYWORDS: Tesco, customer loyalty, Club Card,
C/M/1212. Dissertation. Branding in Retail Sector: Case Study of Marks and Spencer
- WORDS:
- 10000
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The dissertation examines the issues of customer retention (CR) in the context of the UK retail industry reviewing the theory of branding and offering a case study of CR practices used in Marks and Spencer (M&S). Factors affecting the company performance are identified, measures to satisfy and maintain customers are considered. The methods of quantitative and qualitative research are combined using primary data obtained from a questionnaire. Conclusions are made about the outcomes of the CR policies of M&S.
KEYWORDS: Dissertation, Branding, customer retention, Marks and Spencer, M&S,
C/M/1206. Tesco's approach to generating customer loyalty through Tesco Club Card
- WORDS:
- 4600
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper addresses the issues of customer loyalty examining the use of the Tesco Club Card. The background of Tesco is described. Literature is reviewed on the role of loyalty programmes as part of the consumer relationship marketing. A study is conducted using the methods of primary research thorough the interviews with Tesco staff and consumers. Conclusions are made about the effectiveness of the Tesco Club Card programme suggesting recommendations about its further improvement.
KEYWORDS: Tesco Club Card, customer loyalty, customer relationship marketing, CRM,
C/M/1205. Proposal. Customer Attitudes towards Loyalty Programmes in UK Food Retail business of United Kingdom
- WORDS:
- 1200
- ADD-ONS:
- Statistical Data
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper proposes to investigate the impact of loyalty cards on the performance of the UK supermarkets. Literature on the theory of customer loyalty is reviewed. A study is conducted to identify whether loyalty cards and promotion schemes have a greater impact on women rather than on men, and on older rather than on younger customers. Customer loyalty in consumers towards store cards is discussed. The research methods are described, the questionnaire sample and analysis are presented in the Appendices.
KEYWORDS: Proposal, Tesco, Store loyalty, Loyalty Cards, customer retention, UK supermarkets,
C/M/1168. Proposal. What are the factors that underpin customer loyalty at Sainsbury's?
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper proposes to examine relationship management (RM) at Sainsbury’s to identify the factors that influence customer loyalty at the supermarket and distinguish between different types of customers according to their loyalty profiles. Literature on the theory of RM is reviewed, the methods of the study are described, its timescale is outlined.
KEYWORDS: Proposal, Relationship management, Sainsbury’s, customer loyalty,
C/M/1130. Importance of Empirical Generalisations in Marketing
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at empirical generalisations in the context of marketing explaining their significance for marketing managers and highlighting the issues of particular importance for the development of marketing and customer loyalty strategies. Key elements of empirical generalisations are outlined and contrasted with the traditional rationalised view on consumer behaviour.
KEYWORDS: Marketing, consumer behaviour, empirical generalisations, customer loyalty, customer satisfaction,
C/M/1052. Proposal. Do Traditional Customer Loyalty Typologies Apply to Customer Behaviour in Social Network?
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers a research proposal into customer loyalty aiming to examine whether traditional customer loyalty apply to customer behaviour in social networks. Literature related to the research topic is reviewed providing definitions of customer loyalty and outlining the factors that contribute to its success. Research methods, design and timetables are outlined.
KEYWORDS: Proposal, marketing, customer retention, customer loyalty, consumer behaviour,
C/M/1054. With reference to the high street retailing industry, analyse the reasons for the growth in popularity of customer loyalty programs and discuss their relative strengths and weaknesses compared alternative price based promotions.
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the reasons for the growing popularity of customer loyalty programs and discusses their relative strengths and weaknesses comparing alternative price based promotions. References are made to the practices of Tesco and Asda.
KEYWORDS: Asda, Tesco, customer loyalty, loyalty scheme, price based promotions,
C/M/1088. Does Technology Influence Customer Loyalty?
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper aims to investigate the impact of technology on marketing activities. With references to the high street retailing industry, the study examines whether the technology used in customer loyalty schemes helps Tesco and ASDA to improve customer relationship and gain customer retention.
KEYWORDS: Tesco, technology, CRM, customer loyalty, customer retention, Asda,
C/B/1622. Developing customer-focused business strategy at KDS
- WORDS:
- 4100
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the customer-focused business strategy in Kingston Department Store (KDS) department store using the primary research of interview and survey based data analysed with quantitative and qualitative techniques. Potential in-store problems are highlighted recommending the ways to encourage customers to spend more money in the shop each month.
KEYWORDS: Kingston Department Store, KDS, customer loyalty,
C/M/1115. Customer loyalty and customer satisfaction: Toyota case study
- WORDS:
- 4900
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the contribution of loyal customers to business reviewing literature on the impact of customer loyalty and satisfaction on company development. A case study is conducted of Toyota's tactics to retain customers discussing 'Customer First' philosophy, customer trust, customer satisfaction, service quality, switching cost, and corporate image.
KEYWORDS: Customer loyalty, customer satisfaction, service quality, trust, switching cost, corporate image, Toyota,
C/M/1011. Dissertation. Effectiveness of loyalty programmes for UK food retailers
- WORDS:
- 13200
- DATE:
- 2009
- PRICE:
- 139.99 GBP
The dissertation examines the practices of UK food retail companies, i.e. Tesco, Asda, Sainsbury's, etc., of investing in loyalty programs such as club cards. Literature is reviewed on the UK food retail sector, its marketing and promotional activities, the theory of consumer behaviour, the strategies of customer relationship management (CRM), etc. A study is conducted to analyse the impact of loyalty programmes on consumer perceptions and, ultimately, on the business performance of food retail outlets. The methods of the research are based on secondary and primary data collected through interviews to determine the impact of loyalty programs on the consumers' perceptions and analyse the attitudes of consumers toward food retail brands. Conclusions are made about the economic and consumer value of loyalty cards.
KEYWORDS: Dissertation, Food Retail, Tesco, Asda, Sainsburys, Loyalty programme, club card, cu,
C/M/720. Proposal. How does a loyalty programme impact on the consumer perceptions and attitude towards food retail brands?
- WORDS:
- 3600
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper offers a research proposal into the impact of loyalty programs (e.g. club cards) on brand perceptions and attitudes of customers towards food retail brands (e.g. supermarkets). The paper discusses the background and rationale of the project, presents the aims and objectives, suggests a possible literature review, and outlines the research methods, the project timetable and resources.
KEYWORDS: Marketing, brand, loyalty programs, club cards, supermarkets,
C/M/743. Dissertation. Customer Loyalty and Brand Preference: The Case of Tesco
- WORDS:
- 12000
- DATE:
- 2008
- PRICE:
- 129.99 GBP
The dissertation examines the relationship between customer loyalty to Tesco and customer's choice of the company's own brands compared to non-own brands. Literature is reviewed on the theory of customer loyalty, branding, consumer behaviour, etc. Primary research is conducted in the form of a questionnaire from Tesco consumers using descriptive and inferential statistics in the analysis of the obtained data. Conclusions are made about customers' loyalty to the organisation's brand and their likelihood to purchase the company's own brand compared with competing, branded products.
KEYWORDS: Dissertation, customer loyalty, brand preference, own brands, Tesco,
C/M/871. Dissertation. Understanding the Relationship between Customer Loyalty and Brand Preference: Own and Non-Own Brands at Tesco
- WORDS:
- 7600
- DATE:
- 2008
- PRICE:
- 79.99 GBP
The dissertation addresses the issue of customer loyalty (CL) to an organisation offering a study of customer preferences towards Tesco brand in comparison to other brands. Literature is reviewed on the theory of consumer behaviour, types of CL, etc. A case study of CL towards Tesco is conducted using secondary and primary research methods that include interviewer-administered questionnaires. Conclusions are made about the role of CL in making a choice between Tesco own brand and national branded products sold at Tesco.
KEYWORDS: Dissertation, Tesco, customer loyalty, consumer behaviour,
C/M/1118. Proposal. Influence of brand loyalty in comparison to price in supermarket industry
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper proposes research into the debate on brand loyalty versus price in the supermarket industry providing justification for relevancy of the topic, critically reviewing related literature, and evaluated theoretical assumptions with primary and secondary research. Ethical implications of conducting such research are explored.
KEYWORDS: Proposal, Supermarket industry, brand loyalty, price elasticity, research methods,
C/B/871. Proposal. Investigation of customer loyalty: comparison of Nigerian and UK mobile phone consumers
- WORDS:
- 1700
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper proposes to examine customer loyalty in cross-cultural context. A review of academic literature is presented covering the theory of customer loyalty, relationship marketing and service quality with the focus on the mobile telecommunications market. The paper proposes to investigate the antecedents of customer loyalty for Nigerian and UK mobile phone subscribers.
KEYWORDS: Customer loyalty, mobile phone, Nigeria, UK,
C/HR/165. Master's Dissertation. Measuring and Understanding Employee Brand Loyalty
- WORDS:
- 17800
- DATE:
- 2007
- PRICE:
- 179.99 GBP
This dissertation examined the concept of employee brand loyalty and its drivers: trust, perceptions of service quality, organizational commitment, and intellectual benchmarks of buy-in and employee satisfaction. In so doing, it focused on an individual firm in which it tested a 54 item questionnaire designed by the researcher and then used the final research instrument to analyse employee brand loyalty levels using both descriptive and inferential statistical analysis. This dissertation would be useful for anyone interested in the concept of employee brand loyalty or a robust research design.
KEYWORDS: Employee brand loyalty, trust, service quality, commitment, employee satisfaction,
C/M/403. Dissertation + Proposal. Multimedia Messaging: A New Way to Increase Customer Retention?
- WORDS:
- 14000
- DATE:
- 2007
- PRICE:
- 149.99 GBP
This dissertation examined whether multimedia messaging (MMS) offered a new way for marketers to increase levels of customer retention. In so doing, MMS marketing was examined, the underlying constructs of customer retention were presented and discussed, and a series of interviews and a questionnaire were conducted. The results suggested that MMS marketing materials would have a positive effect on customer retention levels amongst innovators and early adopters. The dissertation would be particularly useful for anyone interested in customer retention and its underlying constructed.
KEYWORDS: Dissertation, Multimedia Massaging, Customer Retention,
C/M/404. Dissertation. Examining Customer Loyalty and Satisfaction in a Small Telephony Store
- WORDS:
- 6500
- DATE:
- 2007
- PRICE:
- 69.99 GBP
This research report examined levels of customer loyalty and satisfaction at a small telephony store in London, together with those factors underpinning these dimensions. Drawing on McGoldrick's diamond of loyalty, which segments customers according to the extent to which they frequent a given store(s), four customer profiles were established. These profiles were used to understand what factors should be maintain and/or improved to keep the stores' most profitable customers loyal and satisfied, whilst attempting to change switchers into loyal customers.
KEYWORDS: Customer Loyalty, satisfaction, customers,
C/M/565. Dissertation. Customer Loyalty at Two Retailers: Marks and Spencer and Toni & Guy
- WORDS:
- 11000
- DATE:
- 2007
- PRICE:
- 119.99 GBP
This dissertation examined the antecedents of customer loyalty at two retailers. In so doing, it highlighted the level of loyalty that customers had towards two retailers across a wide range of measures. However, it was unable to directly answer the research aim because of a lack of inferential statistical analysis. As such, future research would benefit from a larger sample size and increased number of retailers. Nonetheless, the study proved useful in highlighting the main antecedents of customer loyalty that retailers should be concerned with.
KEYWORDS: Customer loyalty, relationship marketing, Marks & Spencer, Toni & Guy,
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