Browse our collection of papers in
Customer Loyalty
C/M/2930. Dissertation. Effects of loyalty reward schemes on visitors' retention rate in Singaporean luxury hotels
- WORDS:
- 14650
- DATE:
- 2012
- PRICE:
- 149.99 GBP
The dissertation investigates the role of loyalty reward schemes in increasing the retention rate of visitors to luxury hotels in Singapore. Literature is reviewed on the features of the luxury hotel sector of Singapore, the theory of customer behaviour with the focus on customer loyalty, the effects of loyalty rewards on hotels visitor retention, etc. The methods of the research are based on secondary data and primary data obtained from online questionnaires sent to 200 respondents. Conclusions are made about the relationship between the subscription to loyalty reward schemes and the increase of the retention rate in luxury hotels customers.
KEYWORDS: Dissertation, loyalty reward schemes, visitors retention, Singapore, luxury hotels,
C/M/2924. Proposal + Dissertation. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco
- WORDS:
- 13450
- DATE:
- 2012
- PRICE:
- 139.99 GBP
The paper offers a combination of a proposal and a dissertation on the role of loyalty schemes used by UK supermarkets in gaining competitive advantage. The proposal outlines the aims and objectives of the research, describes the background of UK food retail market, and details the design, methodology and timescale the project. The dissertation offers a review of literature on the concept of relationship and loyalty marketing, the nature of customer relationship management (CRM), the role of loyalty cards in the grocery retail sector, the challenges faced by supermarkets with regard to customer loyalty, etc. A case study is conducted of the Tescos ClubCard scheme using interviews with respondents in South Manchester. Conclusions are made about the contribution of loyalty cards to the maintenance of customer loyalty within the UK grocery market. This proposal contains 990 words and dissertation contains 12460 words.
KEYWORDS: Proposal, Dissertation, loyalty cards, competitive advantage, UK supermarkets, Tesco, ClubCard,
C/M/2923. Dissertation. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco
- WORDS:
- 12450
- DATE:
- 2012
- PRICE:
- 129.99 GBP
The dissertation investigates the role of loyalty schemes used by UK supermarkets in gaining competitive advantage. The literature review touches on the concept of relationship and loyalty marketing, the nature of customer relationship management (CRM), the role of loyalty cards in the grocery retail sector, the challenges faced by supermarkets with regard to customer loyalty, etc. A case study is conducted of Tescos ClubCard loyalty scheme using interviews with respondents in South Manchester. Conclusions are made about the contribution of loyalty cards to the maintenance of customer loyalty within the UK grocery market. The proposal for the dissertation can be found separately on our website under the title: Proposal. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco.
KEYWORDS: Proposal, Dissertation, Loyalty cards, competitive advantage, UK, supermarkets, Tesco, ClubCard, customer relationship management, CRM,
C/M/2922. Proposal. Loyalty cards as source of competitive advantage for UK supermarkets: case study of Tesco
- WORDS:
- 990
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes research into the role of loyalty schemes used by UK supermarkets in gaining competitive advantage. The proposal outlines the aims and objectives of the research, the background of the UK food retail market, the design and methodology of the study, and the timescale of work at the project.
KEYWORDS: Proposal, loyalty cards, competitive advantage, UK supermarkets, Tesco,
C/M/2866. Proposal. Retaining and Promoting Customer Loyalty in Economic Crisis: Case Study of Sainsbury's
- WORDS:
- 2850
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to examine the impact of the current economic recession in the UK on customer loyalty to Sainsburys supermarket chain. Literature is reviewed on the background of the company and the difficulty of maintaining the loyalty of their customers. The purpose, aims, objectives and questions of the research are outlined, the design and methodology are described, a reflection is provided about the challenges faced by the researcher while reviewing relevant academic literature.
KEYWORDS: Proposal, Customer Loyalty, Economic Crisis, Sainsburys,
C/M/2830. Proposal. Brand loyalty to supermarket fashion: case study of Asda and Tesco clothing ranges
- WORDS:
- 1250
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper proposes to investigate the levels of consumers brand loyalty towards the two ranges of clothing, i.e. Florence and Fred and George sold by Tesco and Asda, respectively. Literature is reviewed on the definitions of brand loyalty, Asda and Tesco brands in the UK fashion industry, etc. Research hypotheses are formulated, the methogology is described.
KEYWORDS: Proposal, Brand loyalty, supermarket fashion, Asda, Tesco, clothing ranges, Florence and Fred, George,
C/M/2781. Customer loyalty to UK supermarkets: research findings
- WORDS:
- 930
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper reports on the results of primary research into the factors that make customers loyal to a supermarket presenting analysis of the data obtained via questionnaires from the customers of Tesco, Sainsburys and Marks and Spencer (M&S).
KEYWORDS: Customer loyalty, UK supermarkets, Tesco, Sainsburys, Marks and Spencer, M&S,
C/M/2764. Primary research into consumer attitudes towards customer loyalty programmes offered by hotels
- WORDS:
- 2950
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper reports on quantitative and qualitative analysis of primary data obtained via questionnaires, surveys and interviews to study consumer attitudes towards customer loyalty programmes (LPS) offered by various hotels. The relationship between demographic variables and consumer attitudes is established, recommendations are suggested about the segmentation of leisure and business customers in the development of hotels loyalty programs.
KEYWORDS: Primary research, consumer attitudes, customer loyalty programmes, hotels,
C/T/219. Dissertation outline. Effects of service quality on customer satisfaction and loyalty at Hilton Jeddah in Saudi Arabia
- WORDS:
- 1050
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper offers an outline of the dissertation on the effects of service quality on customer satisfaction and loyalty in the Saudi hospitality industry suggesting a case study of Hilton Jeddah. The question and objectives of the research are formulated, the areas and topics of the literature review are defined, the methodology is described.
KEYWORDS: Dissertation outline, service quality, customer satisfaction, customer loyalty, Hilton Jeddah, Saudi Arabia,
S/M/683. Dissertation. Loyalty programmes and the effect on dining at mid-priced restaurants
- WORDS:
- 10400
- DATE:
- 2011
- PRICE:
- 109.99 GBP
This dissertation looks at the affect that loyalty programmes have on customers when deciding to dine at a mid-priced restaurant. The objectives are to examine the literature surrounding loyalty schemes, with particular reference to the restaurant industry, to review the current loyalty systems being enforced within the restaurant sector, to analyse customer opinions concerning loyalty programs, to investigate preferred rewards from loyalty programs, to evaluate the role of loyalty programs in the decision making process, and to analyse whether mid-priced restaurants should implement loyalty programs. The review of literature discusses a range of topics regarding types of loyalty, loyalty schemes, and the limitations of loyalty programmes. The methodology is detailed, and this is followed by an analysis of the results. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, loyalty programmes, dine, mid-priced restaurant, restaurant industry, decision making process, loyalty schemes,
C/M/2751. Impact of demographic factors on customer loyalty in UK supermarkets. Research methods
- WORDS:
- 10150
- DATE:
- 2012
- PRICE:
- 109.99 GBP
The paper offers a review of research methods on the topic âImpact of demographic factors on customer loyalty in UK supermarketsâ providing information on various research approaches, paradigms, strategies, data collection techniques, etc. Research tools used in socio-demographic studies are explained and applied to the data collected in the course of analysis to define the dependence of customer loyalty in various supermarkets on the quality of supermarketsâ products and services. The limitations of the research are identified suggesting recommendations for further research in the area.
KEYWORDS: demographic factors, customer loyalty, UK supermarkets, research methods,
C/M/2747. Dissertation. Customer Loyalty towards E-Commerce: Case Study of Saudi Airlines
- WORDS:
- 14300
- DATE:
- 2012
- PRICE:
- 149.99 GBP
The dissertation examines the relationship between customer satisfaction and loyalty towards Saudi Arabian airlines based on e-commerce. Literature is reviewed on the background of e-commerce and the theory of consumer behaviour identifying factors that affect customer satisfaction, website loyalty and website trust. A case study is conducted to understand the expectations and attitudes of airline customers towards the quality of Saudi airlinesâ websites. The methodology of the dissertation is based on secondary research and primary research conducted via questionnaires delivered to the users of three Saudi airlines. Conclusions are made about the reliability and validity of the research.
KEYWORDS: Dissertation, Customer Loyalty, E-Commerce, Saudi Airlines, Customer Satisfaction, website loyalty,
C/M/2742. Proposal. Impact of e-marketing on customer retention in Saudi Arabian organizations
- WORDS:
- 1300
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper proposes to examine the contribution of e-marketing activities to customer retention in Saudi Arabian companies. The aim and objectives of the research are detailed, the areas and sources of the literature review are defined, the methodology of the research is described.
KEYWORDS: Proposal, Impact of e-marketing, customer retention, Saudi Arabian organizations,
S/M/681. Dissertation. âAn investigation into the ability of reward programmes to build customer loyalty in the UK branded coffee shop market'
- WORDS:
- 13000
- DATE:
- 2011
- PRICE:
- 139.99 GBP
This dissertation looks at the way in which reward programmes build customer loyalty in the UK branded coffee shop market. The study begins by providing background information on the objectives, aim and rationale and this is followed by the review of literature. The literature review discusses topics like customer loyalty, brand loyalty, reward programmes, and the UK branded coffee shop market. The methodology for the study is detailed, and the results from the study are provided. Conclusions are made regarding recommendations.
KEYWORDS: Dissertation, reward programmes, customer loyalty, branded coffee shop!,
C/F/1458. Dissertation. Customer Satisfaction and Loyalty towards UK Online Banking
- WORDS:
- 13900
- DATE:
- 2012
- PRICE:
- 139.99 GBP
The dissertation addresses customer loyalty and customer satisfaction with regard to the UK online banking sector. Literature is reviewed on the development of online banking in the UK, the theory of service quality including e-service quality, theoretical underpinnings of customer satisfaction and customer loyalty, brand theory, etc. A study is conducted to establish the relationship between e-service quality, brand image, customer satisfaction and customer loyalty. The paper uses the methods of secondary research and primary research via questionnaires sent to UK online bank users. Conclusions are made about customersâ satisfaction and loyalty levels with regard to e-banking.
KEYWORDS: Dissertation, Customer Satisfaction, customer loyalty, UK Online Banking, e-service quality,
C/M/2706. E-Commerce and Customer Loyalty: Case Study of Saudi Airline Industry. Introduction and Literature Review
- WORDS:
- 10500
- DATE:
- 2012
- PRICE:
- 109.99 GBP
The paper presents two chapters from the dissertation on the relationship between customer satisfaction and loyalty with regard to e-commerce operations of the Saudi airline industry. The background, summary and structure of the research are presented, literature is reviewed on the theoretical underpinnings of e-commerce, customer satisfaction and loyalty, the e-commerce market of Saudi Arabia, etc.
KEYWORDS: E-Commerce, Customer Loyalty, Saudi Airline Industry, Literature Review,
C/M/2675. Influence of service quality on customer loyalty and company performance: case study of Jakey Travel
- WORDS:
- 4000
- DATE:
- 2012
- PRICE:
- 49.99 GBP
The paper examines the relationship between service quality, customer loyalty and the companyâs business performance offering a case study of a travel service business Jakey Travel. The background of the company is described, a program of service quality enhancement is suggested explaining the ways to measure service quality and detailing strategies that can improve levels of customer satisfaction and build a more motivated workforce.
KEYWORDS: service quality, customer loyalty, company performance, Jakey Travel,
C/M/2660. Dissertation. Impact of service quality on customer satisfaction and customer retention in commercial market: case study of Nokia
- WORDS:
- 14300
- DATE:
- 2012
- PRICE:
- 149.99 GBP
The dissertation examines the role of service quality in customer satisfaction (CS) and customer retention (CR) conducting a case study of CS and CR with regard to Nokia customer services. Literature is reviewed on the theory of service quality, CS and CR, the role of customer relationship management (CRM) in commercial markets, etc. The methodology of the research is based on secondary data and primary data collected from online questionnaires created on the basis of the SERVQUAL model and sent to Nokia customers in the UK. Statistical analysis of the primary data is conducted. Conclusions are made about the effectiveness of service quality in the development of customer satisfaction and loyalty towards Nokia brand.
KEYWORDS: Dissertation, service quality, customer satisfaction, customer retention, commercial market, Nokia, SERVQUAL,
C/M/2651. Dissertation. Service quality, customer satisfaction and customer retention at Mobily Saudi Arabia
- WORDS:
- 15200
- DATE:
- 2012
- PRICE:
- 159.99 GBP
The dissertation looks at the telecommunication industry of Saudi Arabia investigating Saudi Arabian mobile phone market and conducting a case study of Mobily, a company operating in the mobile telephony sector, with regard to their service quality (SQ), customer satisfaction (CS) and customer retention (CR). Literature is reviewed on the theoretical underpinnings of SQ, CS and CR. A questionnaire is developed to provide primary data about the relationship between SQ, CS and CR in Mobily. Conclusions are made about the customer satisfaction levels in the Saudi market with regard to the mobile service provided by Mobily.
KEYWORDS: Dissertation, Service quality, customer satisfaction, customer retention, Mobily, Saudi Arabia, mobile telephony, telecommunication,
C/M/2482. Dissertation. An investigation into the importance of branding and brand loyalty in the airline industry. Case study British Airways.
- WORDS:
- 17900
- DATE:
- 2012
- PRICE:
- 179.99 GBP
This dissertation looks at the importance of branding and brand loyalty in the airline industry, and uses British Airways (BA) as a case study. The study begins by identifying the background to the study, and to the case study. The dissertation aims to answer the following questions, âHow effective has BA been in developing its brandâ and âHow has this brand development impacted upon the customer-brand relationship and their loyalty to the airlineâ? The review of literature discusses a wide range of topics, including product strategy, brand identity at BA, branding at BA, benefits of brand loyalty, and product levels. After the review of literature has been completed, the study then identifies all of the aspects regarding the research methodology. The study then analyses all of the data collected, and discusses the findings in detail.
KEYWORDS: Dissertation, branding, brand loyalty, airline industry, British Airways, BA, customer-brand relationship, product strategy, brand identity!,
C/M/2426. Proposal. Customer Loyalty in Online Social Networking: Effectiveness and Scope for Traditional Offline Typologies
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This is a proposal for a study on customer loyalty in online social networking, and begins by providing background information on the subject. The objectives of the study are to determine the effectiveness of traditional customer loyalty typologies for online social networking websitesâ users, to determine how âtrustâ and âsocial presenceâ are important determinants of customer loyalty in an online social networking website, and to determine the effectiveness of the typologies of customer loyalty and the in retaining users online. The proposal then details the planned methodology and programme of work.
KEYWORDS: Proposal, customer loyalty, online social networking, customer loyalty typologies, trust, social presence!,
C/M/2403. Relationship between brand loyalty and product quality of Apple
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the causes of Apple productsâ popularity with students examining motivations behind their buying decision towards the Apple brand. The relation between product quality and the brand loyalty is examined using the data obtained from primary research via a questionnaire distributed among students.
KEYWORDS: brand loyalty, product quality, Apple,
C/M/2377. Falling in and out of love with brand: switching from PC to Apple
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the âlove relationshipâ between customers and brands defining brand love as a marketing concept and discussing its antecedents, outcomes and measurements. The issues of ending and starting a new brand love relationship are addressed conducting a study of swings in computer brand preferences from Microsoftâs Personal Computer (PC) to Appleâs MacBook.
KEYWORDS: Brand love, from PC to Apple, customers and brands,
C/M/2373. Proposal. Evaluation of the demographic factors that affect grocery retail stores customer loyalty base
- WORDS:
- 4650
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This proposal is for a study on the different demographic factors that impact on grocery retail stores customer loyalty base. The paper presents the background the research, and the objectives are to identify the role of brand loyalty among other elements of brand equity, to identify key factors affecting the customerâs loyalty, and to investigate on the degree of influence of each of the demographic factors on customerâs loyalty. The rationale for the study is detailed, before the proposal introduces the proposed review of literature. This section evaluates brand loyalty and loyalty programs.
KEYWORDS: Proposal, demographics, retail stores, customer loyalty, brand equity,
S/M/615. Review: Grocery Loyalty: Tesco Club card and its impact on loyalty
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper reviews the article âGrocery Loyalty: Tesco Club card and its impact on loyaltyâ (2006) published in the, âBritish Food Journalâ in Volume 108, issue 11. The review introduces the main arguments of the article and the background of the subject area. The paper analyses the results and the discussion sections of the article.
KEYWORDS: Review, article, Grocery Loyalty: Tesco Club card and its impact on loyalty, British food journal!,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
I have received the paper thanks for doing it so quickly.Patricia
