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Customer Loyalty

S/M/615. Review: Grocery Loyalty: Tesco Club card and its impact on loyalty

WORDS:
1150
DATE:
2011
PRICE:
19.99 GBP

This paper reviews the article “Grocery Loyalty: Tesco Club card and its impact on loyalty” (2006) published in the, “British Food Journal” in Volume 108, issue 11. The review introduces the main arguments of the article and the background of the subject area. The paper analyses the results and the discussion sections of the article.

 

KEYWORDS: Review, article, Grocery Loyalty: Tesco Club card and its impact on loyalty, British food journal!,

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