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Customer Loyalty
S/M/611. Critical evaluation of the influence of loyalty programmes on customer buying behaviour
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper critically evaluates the influence of loyalty programs on customer buying behaviour, and mainly focuses on Tesco. The paper begins by identifying the problem, and aims to investigate whether customers are satisfied with the rewards provided or offered and to investigate that to what extent loyalty programs motivate customers to make frequent purchases. The review of literature examines consumer behaviour ad loyalty, and assesses the link between loyalty and satisfaction. The next section is the methodology, and it explains the chosen data collection methods. The paper then examines and analyses the findings from the questionnaire.
KEYWORDS: Loyalty programmes, Tesco, Tesco clubcard, buying behaviour, rewards!,
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Keywords Tag Cloud
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